2012 Convention Schedule

Thursday, November 8, 2012

8:00 AM – 3:30 PM
Step-by-Step Guide to Unbundling in an Audiology Practice (3 Hour)
Please note: separate registration fee is required.
Kim Cavitt, Au.D. Audiologist/Consultant, Audiology Resources, Inc.

During the first half of this six-hour course, we will focus on the different pricing models for hearing aid related items and services, including both bundled and unbundled models. We will discuss the pros and cons of unbundling, outline a template for effective unbundling, and illustrate the effectiveness of unbundling in various third-party reimbursement situations, the goal of this course is to provide guidance to increase profitability and chart a more successful financial course in today's managed care arena.

Combined with:


Medicare and You: An Audiologist's Tutorial (3 Hour)

The second half of this workshop will focus on the rights and responsibilities of audiologists functioning in a Medicare World. We will discuss the aspects of Medicare that influence our daily practice of audiology such as provider enrollment and re-validation, Medicare Area Contractors, fee schedules, Local Coverage Determinations, Medicare Advantage (Medicare Part C), and published audiology-specific guidance and regulations. We will also address Medicare compliance through discussion of the applicability of HIPAA, Anti-Kickback legislation, and the False Claims Act to the practice of audiology.

Course fee: $150
Click here to register

DISCLOSURES FOR Kim Cavitt, AuD Financial: Audiology Resources: Salary received, Ownership interest, Employment; Academy of Doctors of Audiology: Consulting fee, honoraria received, Teaching and speaking, consulting, independent contracting; Michigan Academy of Audiology: Consulting fee received, Teaching and speaking, consulting, independent contracting;Audiology Online: Consulting fee, speaking fee received, Teaching and speaking, independent contracting
Non-financial: Academy of Doctors of Audiology: Board membership, volunteer consulting; American Speech-Language-Hearing Association: Committee member, Audiology Quality Consortium; State of Illinois Board of Speech Pathology and Audiology: State licensure board member

8:00 AM – 3:30 PM
Au.D. Anatomy Lab (6 Hour)
Please note: separate registration fee is required.
Tabitha Parent Buck, Au.D. Chair of Audiology, A.T. Still University
Sue Hillman, M.S., ATC, M.A., Director of Human Anatomy at A.T. Still University

Assisted by Au.D. Students
Lisa Badalich, B.S., Au.D. Student, A.T. Still University
Christine Burris, B.S. Au.D. Student, A.T. Still University
Amanda Ferguson, B.A., Au.D. Student, A.T. Still University
Ashley Hirst, B.A., Au.D. Student, A.T. Still University
Krystal Hulleman, B.S., Au.D. Student, A.T. Still University
Kayla Newkirk, B.S., Au.D. Student, A.T. Still University
Mia Pozzanghera, B.A., Au.D. Student, A.T. Still University
Katie A. Pottratz, B.S., Au.D. Student, A.T. Still University
Megan Ryan, M.A., Au.D. Student, A.T. Still University
Reyna Tenorio, B.A., Au.D. Student, A.T. Still University, and
Brian Paulsen, MS, OT
James D’Apice, DPT
Ben Meyer, SOMA Student


This hands-on anatomy workshop will be conducted on the ATSU Mesa Campus, and will feature presentations with interactive lab stations that will take the participants on a journey through the human body. Prosected human cadavers and skeletal models will be utilized to review the musculoskeletal structures and internal orgrans. This session will include detailed information regarding the peripheral structures of the audiovestibular system and the central pathways with emphasis on understanding the amazing central nervous system and its vast connections and functions. The locations and functions of the auditory and vestibular brainstem nuclei and cortical structures will be reviewed. The connections to the cortex, cerebellum, oculomotor nuclei, cerebellum and spinal cord will be explored. Vertebral column, skull, eye, temporal bone, ventricle, ear and brain specimens and models will be used to provide participants with visual and tactile references for learning about the structures. In addition decalcified cadaver temporal bones will be available for participants to easily slice into the petrous apex to examine middle ear and inner ear structures.

Course fee: $200 (includes lunch and round-trip transportation from resort to ATSU Mesa Campus)
Click here to register
DISCLOSURES FOR Tabitha Parent-Buck No relevant financial or nonfinancial relationships to disclose.
DISCLOSURES FOR Sue Hillman No relevant financial or nonfinancial relationships to disclose.
DISCLOSURES FOR Mia Pozzanghera No relevant financial or nonfinancial relationships to disclose.
DISCLOSURES FOR Katie Pottratz No relevant financial or nonfinancial relationships to disclose.
DISCLOSURES FOR Krystal Hulleman No relevant financial or nonfinancial relationships to disclose.
DISCLOSURES FOR Megan Ryan No relevant financial or nonfinancial relationships to disclose.
DISCLOSURES FOR Ashley Hirst No relevant financial or nonfinancial relationships to disclose.
DISCLOSURES FOR Lesley Gilmer No relevant financial or nonfinancial relationships to disclose.
DISCLOSURES FOR Ben Meyer No relevant financial or nonfinancial relationships to disclose.
DISCLOSURES FOR James d’Apice II No relevant financial or nonfinancial relationships to disclose.
DISCLOSURES FOR Christine Burris No relevant financial or nonfinancial relationships to disclose.
DISCLOSURES FOR Kayla Newkirk No relevant financial or nonfinancial relationships to disclose.
DISCLOSURES FOR Brian Paulsen No relevant financial or nonfinancial relationships to disclose.
DISCLOSURES FOR Amanda Ferguson No relevant financial or nonfinancial relationships to disclose.

8:00 AM – 3:30 PM
ADA Business Management Training Program Module II: Marketing (6 Hour)
Please note: separate registration fee is required.
Kevin St. Clergy, M.S., Owner/President, Educatedpatients.com
Eric Timm, V.P. of Marketing and Customer Care, Phonak, LLC
Kimberly Rawn, Senior Marketing Manager, Phonak, LLC
Vera Gaultieri, Marketing Director, Medical Business Operations, Amplifon

ADA's Business Management Training Program is designed to equip audiologists with the tools and training needed to effectively manage the business components of a private practice.

Module II: Marketing will be launched as a six-hour live workshop. The curriculum, developed by ADA's education committee and experts in audiology and hearing industry marketing will focus on four key areas:
  • Marketing principles as applied to audiology
  • Market research for the audiology practice
  • Effective promotional strategies for an audiology practice
  • Components of a results-oriented marketing plan for the audiology practice
During the second half of this course participants will create a marketing plan for their practice with the assistance of marketing professionals.

Requirements: Participants should bring a laptop computer to this course.

Note: Through its design, the ADA Audiology Business Management Training Program will provide the knowledge and education necessary to expand the skill sets of audiologist who have limited, intermediate and advanced knowledge of business management. Audiologists who successfully complete the entire five-module series will earn a Certificate in Audiology Practice Management. Each module may also be taken independently.

Course fee: $200 (includes lunch and round-trip transportation from resort to ATSU Mesa Campus)
Click here to register


8:00 AM – 3:30 PM
CAOHC Professional Supervisor Workshop
Please note: separate registration fee is required.

ADA's Business Management Training Program is designed to equip audiologists with the tools and training needed to effectively manage the business components of a private practice.

ADA is pleased to announce that it has once again partnered with Council for Accreditation in Occupational Hearing Conservation (CAOHC), to bring CAOHC's Professional Supervisor Workshop to the ADA Annual Convention. The Professional Supervisor workshop is an intermediate-level course with a specific emphasis on the real world application of audiology expertise as encountered in occupational settings. Lectures will include a review of the current literature and recommended practice guidelines. In addition instructors will present employee case studies for participant problem solving, critical thinking and small group discussion. Case presentations will illuminate responsibilities of Professional Supervisors, guidelines for managing "problem audiograms", and determination of work relatedness.

This workshop is intended for audiologists and physicians who supervise and review audiometric testing from hearing loss prevention (HLP) programs. Participants should have prior understanding of governmental regulations and components of hearing loss prevention programs and interest and/or experience in providing profession supervision in hearing loss prevention programs. Participants should register for the course by taking the following link: . Participants will be able to claim 7.5 hours of Category 1 PRA continuing medical education (CME) credits from this activity. Audiologists can claim AAA and ASHA credits for this activity (through CAOHC). (7.5 hour)

Registration handled by CAOHC. Click here for more information.


Friday, November 9, 2012

8:00 AM – 8:30 AM
Welcome and President's Address

8:30 AM – 9:30 AM
Opening Session & Keynote Presentation
Creating Strategic Success in a Changing Health Care World: Challenges and Opportunities
Dr. Ed O'Neil

This talk will explore the drivers behind health care change, the shape that it is taking today, and the likely changes over the next five years. The presentation will also explore the keys to successfully responding to these opportunities and how different parts of the health care system -- professional practice, technology companies, hospitals and purchasers -- are positioning themselves for success. The talk will conclude with Ed O'Neil's specific assessment of the road ahead for the professional audiology community.


9:30 AM – 10:00 AM
Break

10:00 AM - 11:30 AM
General Session and Panel Discussion
Moving Beyond the Magic 8 Ball: Forecasting the Future of Audiology and the Hearing Industry
Dr. Ed O'Neil

Dr. Ed O’Neil will moderate this important session featuring a panel of audiology and hearing industry thought leaders who will provide insightful perspectives on what lies ahead for audiology and the hearing industry. This discussion will take an honest look at the current landscape of our profession, the environmental factors that are shaping its future, and give audiologists the information they need today in order to be prepared for tomorrow. Confirmed thought leaders include, Kim Cavitt, Au.D., Owner, Audiology Resources, Todd Murray, Chair, Hearing Industries Association, Victor Bray, Ph.D., Dean, George S. Osborne College of Audiology, Salus University, Jerry Yanz, Ph.D., Director of Audiology, Hansaton Acoustics, and Dale Thorstad, President, Marcon Hearing Instruments.

DISCLOSURES FOR Dale Thorstad No relevant financial or nonfinancial relationships to disclose.
DISCLOSURES FOR Jerry L. Yanz Financial: Employment, management position, teaching and speaking: Hansaton Acoustics, Inc.
Nonfinancial: No relevant nonfinancial relationships to disclose.

11:30 AM - 1:00 PM
Lunch in Exhibit Hall

1:00 PM – 2:30 PM
Concurrent Sessions
Create "Raving Fans" for Your Practice Through Exceptional Patient Service (Part 1)
David Citron, Ph.D., Owner/Director. South Shore Hearing Center, Inc.
Kevin St. Clergy, M.S., President/CEO, Educated Patients.com

Patient care is typically an emotional, subjective experience. The exact same level of service/care may be judged as either exceptional or completely unacceptable by two different patients. This presentation will focus on developing strategic tools to increase business and patient satisfaction and make your practice more efficient and productive.We will discuss how to implement a specific plan using patient feedback to train all staff members in the practice to provide exceptional patient service. Examples of excellent and poor service management will be presented and participants will learn how to manage patient complaints and build positive relationships.
DISCLOSURES FOR KEVIN ST. CLERGY Financial: EducatedPatients.com, LLC – Salary and ownership interest. Holds ownership, management, teaching and speaking roles within the company.
Nonfinancial: No relevant nonfinancial relationships to disclose.
DISCLOSURES FOR David Citron No relevant financial or nonfinancial relationships to disclose.

MRIC: the Natural Evolution
Steve Armstrong, B Eng. , Electrical Engineering , Founder, SoundsGood Labs

The mini BTE format, in combination with various length tubes, or receiver links, allows for a semicustom fitting solution that has gathered major market share. However, from an acoustics perspective locating the microphone above the pinna is less than ideal. With the introduction of a device that places both the microphone and the receiver in the canal (MRIC), the pinna localization cues are preserved leaving the user with a more natural experience. This presentation will focus on the technical performance of MRIC and the benefits and trade offs provided to the user. Interactive use of custom software will clarify the important points being discussed, and help visualize the various concepts throughout the presentation.
DISCLOSURES FOR STEVE ARMSTRONG Financial: Audina Hearing Instruments – Consulting fee received.
Nonfinancial: No relevant nonfinancial relationships to disclose

Industrial Audiology 102
Nancy N. Green, Au.D. Practice Owner & Industrial Audiologist

This session is the second installment of a trio of courses on industrial audiology (attendance at Industrial Audiology 101 is not a prerequisite, however). Many audiologists who believe whole-heartedly in the principle of hearing loss prevention have questions about how to offer industrial audiology services in their practices. This seminar will answer the questions in practical terms. Industrial Audiology 102 will explore the real-world places that industrial audiologists work, the hazards involved in that work and our natural fear of them, and the 10 things that every audiologist should know before setting foot in a factory.
DISCLOSURES FOR Nancy Green No relevant financial or nonfinancial relationships to disclose

Sound Sensitivity: Tactfully Tiptoeing Through a Tortuous Tempest of Terminology AND Tinnitus: The But, By, Bit, Bet, and Ben
Stephen Nagler, M.D., Director of Tinnitus and Hyperacusis Services, General Hearing Instruments, Inc.

There are a number of useful protocols available to audiologists in their efforts to assist individuals with various forms of sound sensitivity. Indeed, the greatest barrier to success may lie not in a paucity of effective treatment modalities but rather in an abundance of confusing terminology. This presentation is designed to help the audiologist navigate the muddy waters of terminology, to provide a logical classification scheme for sound sensitivity, and to outline straightforward practical therapeutic approaches based upon that classification scheme.
DISCLOSURES FOR STEPHEN NAGLER Financial: Employed by General Hearing Instruments, Inc, New Orleans, LA – Salary received.
Nonfinancial: No relevant nonfinancial relationships to disclose.
2:30 p.m. – 3:00 p.m.
Break in Exhibit Hall
3:00 PM – 4:30 PM
Concurrent Sessions
Enhancing Net Revenue Utilizing a Comprehensive Practice Management Approach
Craig Johnson, Au.D., Audiologist, Audiology Associates, Inc.

Today's practitioner is challenged by the evolution of health care. Protocols for excellence in practice management must change with the health care business environment and technology. This session is designed for the business practitioner that desires to maximize their billing through appropriate coding and procedure selection. Likewise, it is just as important to institutionalize cost saving office measures that take advantage of technology. It is not an easy process to reflect on one's "routine" but in the ever-changing business climate it's important that the systems that have been put in place are reviewed periodically. This session will change your approach on Monday morning.
DISCLOSURES FOR Craig Johnson No relevant financial or nonfinancial relationships to disclose

Create "Raving Fans" for your practice through Exceptional Patient Service (Part 2)
David Citron, Ph.D., Owner/Director. South Shore Hearing Center, Inc.
Kevin St. Clergy, M.S., President/CEO, Educated Patients.com

Patient care is typically an emotional, subjective experience. The exact same level of service/care may be judged as either exceptional or completely unacceptable by two different patients. This presentation will focus on developing strategic tools to increase business and patient satisfaction and make your practice more efficient and productive.We will discuss how to implement a specific plan using patient feedback to train all staff members in the practice to provide exceptional patient service. Examples of excellent and poor service management will be presented and participants will learn how to manage patient complaints and build positive relationships.
DISCLOSURES FOR KEVIN ST. CLERGY Financial: EducatedPatients.com, LLC – Salary and ownership interest. Holds ownership, management, teaching and speaking roles within the company.
Nonfinancial: No relevant nonfinancial relationships to disclose.

Treating Tinnitus Using a Multi-Modality Approach
Erin Walborn, Au.D., Owner & Audiologist, Audiologic Solutions

This course will discuss evaluating and treating tinnitus and hyperacusis patients using a holistic approach in addition to sound therapy and TRT management. Results have been dramatic with patients going from sever on their THI down to mild or no handicap in a matter of weeks or months. This course will focus on the evaluation and management of these patients using combined modalities including stress management, mindfulness and physical therapy. Attendees will learn how to appropriately evaluate and test tinnitus and hyperacusis patients, learn to treat hyperacusis and misophonia as separate problems and learn how to treat tinnitus/hyperacusis using a combined modality approach.
DISCLOSURES FOR Erin Walborn No relevant financial or nonfinancial relationships to disclose

Audiologists as Gatekeepers--and Its Not Just for Hearing Loss
Linda S. Remensnyder, Au.D., Owner, Hearing Associates, P.C.

Audiologists, by their unique position as communication experts, are poised to become the gatekeepers for identifying dementia in their hearing impaired patient population. Because the condition is a growing epidemic, and due to the fact that dementia is generally not recognized by primary care physicians and is often dismissed, unknown, or minimalized by family members, audiologists may be unprepared to deal with its ramifications on treatment plans. Dementia screening tools will be provided and methods to address and anticipate the occurrence of dementia will be shared. In addition, new research from Johns Hopkins regarding early and aggressive treatment of hearing loss in conjunction with the provision of new strategies to enhance audibility will be discussed.
DISCLOSURES FOR LINDA S. REMENSNYDER Financial: No relevant financial relationships to disclose.
Nonfinancial: Frank Lin, MD, PhD, Johns Hopkins Medical Center. Personal, professional relationship due to partnership for various volunteer teaching, speaking and consulting engagements. Worked closely with Dr. Lin, who believes in supplementing the provisional hearing aids with ALDs and hearing loops and aural rehabilitation classes. Dr. Lin believes that these are underutilized strategies.

7:00 PM – 10:00 PM
ADA Friday Night Lawn Party
TGIF says it all, and the ADA Friday Night Lawn Party has it all! Network on the historic Squaw Peak Lawn (casual attire preferred), dine on fantastic regional food and take in the musical talents of Shallow Water, Arizona's best band! This can't miss social event will give new meaning to "above and beyond."


Saturday, November 10, 2012

 

7:30 AM – 8:45 AM
ADA Membership Meeting
Don't miss the 2012 Member Breakfast and Business Meeting. ADA leaders will deliver updates on key ADA initiatives and report on upcoming activities, opportunities and concerns that affect the organization and its members. Newly elected board members and officers will be installed and all ADA members will have the opportunity to provide input and share ideas about current and future ADA plans. There are important issues for us to discuss and consider together—please make a commitment to attend the ADA membership meeting.

 

9:00 AM – 10:30 AM
Concurrent Sessions
Legal and Ethical Issues for Audiologists (Part 1)
Robert Gippin, Esq., Partner, Roderick, Linton & Belfance, LLP

Audiologists are governed by state and federal laws and by the codes of ethics of their professional organizations. A working understanding of the key provisions of the laws and codes and how they operate is essential for any practicing audiologist. This seminar will present the basics of the most applicable laws, codes, and procedures, with hypothetical situations and ample opportunity for questions and discussion.

DISCLOSURES FOR Robert Gippin Financial: Academy of Doctors of Audiology: Legal fees, travel and lodging expenses received. Teaching, speaking, legal representation.
Nonfinancial: No relevant financial or nonfinancial relationships to disclose

Thin Tubes, Thin Wires, and Earpiece Options: How Much Gain?
Ingrid McBride, Au.D. Clinical Associate Professor, Arizona State University
Tom Muller, Au.D., Clinical Associate Professor in Audiology, University of Arizona

Drs. McBride and Muller will review studies and their own data illustrating the acoustics of various earpiece configurations with an emphasis on the amount of gain and output possible. The results will suggest, in part, that the degree of hearing loss aidable with thin tube and thin wire hearing instruments has been overestimated. Participants will be able to make more informed choices regarding earpiece configurations for various degrees of hearing loss after attending this course.
DISCLOSURES FOR INGRID MCBRIDE Financial: Westone Laboratories: This company manufactured earmolds used in the study detailed within this presentation. Earmolds were manufactured at no additional charge to recipient, and this company played no additional role in this study.
Nonfinancial: No relevant nonfinancial relationships to disclose.
DISCLOSURES FOR TOM MULLER Financial: Westone Laboratories: This company manufactured earmolds used in the study detailed within this presentation. Earmolds were manufactured at no additional charge to recipient, and this company played no additional role in this study.
Nonfinancial: No relevant nonfinancial relationships to disclose

From Free Service to Fee for Service
Charlie Stone, Au.D., CEO/Owner, ESCO--Ear Service Corp.

This course will examine the contemporary unbundling solutions and then show participants another proven way to convert patients into a "fee for service" mentality without losing or confusing them. The process described in this session will illustrate how to separate products from services in the minds of your patients, while maintaining your current profit margins. The course will outline a step-by-step process for maintaining patient loyalty while increasing both your bottom line and your professional image.
DISCLOSURES FOR CHARLES STONE Financial: Employed by ESCO, Inc – Salary received.
Nonfinancial: No relevant nonfinancial relationships to disclose.

An Investigation of the Reliability of a Hearing Screening "App" Compared to Traditional Screening and Audiometry
Chip Hahn, Au.D., Visiting Assistant Professor, Miami University (Ohio)
Samantha Lenzini, Undergraduate Student, Miami University
Rachael Taylor, Undergraduate Student, Miami University

This course will evaluate the efficacy and reliability of a mobile "app" screening tool for hearing. One hundred adult participants were recruited from the student and staff population of a Midwestern university. All participants completed the m-App screening, a traditional pure tone screening and an audiogram. Results were compared to establish and compare sensitivity and specificity of the results obtained from each method of testing. Implications of the findings and recommendations about how the m-App screening can be implemented will be discussed.
DISCLOSURES FOR ALFRED "CHIP" HAHN Financial: No relevant financial relationships to disclose.
Nonfinancial: Unitron Hearing – Professional interest: Dispenses this brand of products to patients. Volunteer consulting relationship with this company.
DISCLOSURES FOR Samantha Lenzini No relevant financial or nonfinancial relationships to disclose
DISCLOSURES FOR Rachael Taylor No relevant financial or nonfinancial relationships to disclose
10:30 AM – 11:00 AM
Break in Exhibit Hall

 

11:00 AM – 12:30 PM
Concurrent Sessions
Legal and Ethical Issues for Audiologists (Part 2)
Robert Gippin, Esq., Partner, Roderick, Linton & Belfance, LLP

Audiologists are governed by state and federal laws and by the codes of ethics of their professional organizations. A working understanding of the key provisions of the laws and codes and how they operate is essential for any practicing audiologist. This seminar will present the basics of the most applicable laws, codes, and procedures, with hypothetical situations and ample opportunity for questions and discussion.


Attracting and Motivating New Users
Creig Dunckel, M.A. Senior Training Specialist, Oticon, Inc.

Attracting new patients is important to any audiology practice. In this presentation we will present information regarding the mind-set of first time hearing device users. The use of readiness management will be discussed with different types of patients: the willing, reluctant, and tested but not ready. Different approaches and solutions to dealing with these different attitudes will be highlighted. Videos of actual patients will be used and discussed to gather information regarding their concerns and objections to purchasing devices.
DISCLOSURES FOR CREIG DUNCKEL Financial: Employed by Oticon, Inc. – Salary received.
Nonfinancial: No relevant nonfinancial relationships to disclose.

Can Your Patients Hear You? 10 Social Media Marketing Tools You Need to Know to Grow Your Business
Noel Crosby, Au.D. Audiologist/Owner, Advanced Hearing Solutions / AuDBling
Tamara Patzer, M.A., Owner, TAMI, Total Audience Market Immersion

Internet and social media marketing is vital to the health and vitality of your practice. In 2012 and beyond, it is imperative that all audiologists learn how to integrate "old school" media (print, TV, radio, direct mail) with "new media', which includes use of relevant websites, blogs, Facebook, Twitter, LinkedIn, YouTube and Google Places as well as myriad other online marketing tools. This course includes the latest information available about the current state of internet marketing using an interactive live audience participation approach to web presence analysis. Participants can ask pertinent questions and get relevant and immediate answers to help them with their business.
DISCLOSURES FOR Noel Crosby No relevant financial or nonfinancial relationships to disclose
DISCLOSURES FOR Tamara Patzer No relevant financial or nonfinancial relationships to disclose
12:30 PM – 1:30 PM
Lunch in Exhibit Hall

 

1:30 PM – 3:00 PM
Concurrent Sessions
From Acquisitions to Transitions: Best Practices to Transform Your Practice (Part 1)
Omar Romero, Director of Business Development, Audigy Group LLC

The first half of this three-hour course will focus on practice expansion. Acquisition and expansion efforts take time, as well as emotional and financial investments. While there are many considerations that factor into moving forward with a merger/acquisition opportunity, there are several key areas that a buyer should evaluate within their own business and the target business they hope to merge/acquire. This session will illustrate the importance of establishing stability before expanding, particularly in the areas of finance, operations, and systems. We will also discuss the pros and cons of expanding organically versus acquiring a business.
DISCLOSURES FOR Omar Romero No relevant financial or nonfinancial relationships to disclose

Understanding and Utilizing Benchmarking in Your Audiology Practice
Eric Timm, VP of Marketing & Customer Care, Phonak LLC

Most audiologists know how to manage their patients; however, many audiologists do not manage their practices using standard business metrics and benchmarks. An old adage says that "without measurement, there is no management." Without on-going performance measures, business decisions and goal setting are based on anecdotal information and subjective impressions, which can be unreliable and misleading. Metrics provide focus for action planning and on-going course correction. Performance metrics can be a powerful tool to improve performance, efficiency and financial results. Metrics presented during this course are results from the latest Phonak-sponsored annual hearing industry benchmarking metrics survey conducted by Customer Care Measurement & Consulting (CCMC), an independent firm.
DISCLOSURES FOR ERIC TIMM Financial: Employed in management position by Phonak – Salary received.
Non-financial: No relevant nonfinancial relationships to disclose.

Hearing Instrument Verification and Validation: Practical Advice That Will Improve Your Fittings
Jill Mecklenburger, Au.D. Principal Audiologist, GN ReSound

Modern hearing instruments have become more feature-rich and increasingly complicated. At the same time, manufacturers have made fitting hearing aids quick and simple for the audiologist. This combination can lead to inadvertent fitting mistakes and fittings in which devices aren't appropriately validated. This course will provide practical advice about what the hearing aid is actually doing that will help practitioners improve the fittings for their patients. Simple verification protocols using probe microphone measures will be presented. These protocols will allow the audiologist to better understand settings and adjust the hearing instrument appropriately for their patient.
DISCLOSURES FOR JILL MECKLENBURGER Financial: Employed by GN ReSound – Salary received.
Nonfinancial: No relevant nonfinancial relationships to disclose.

And the Password Is: Internet Security, HIPAA Compliance, and Risk Management for the Online World
Brian Urban, Au.D. President, CounselEAR and Advanced Hearing and Balance Center
Sherrie Weller, MS, Clinical Audiology Specialist, GSI

Whether internet technology fires you up or brings you to tears, we are all faced with the challenges of living and practicing in an online society. Wireless routers, internet browsers, firewalls, website portals, smartphones, and cloud data have all become a part our daily lives. As a result, accurately assessing the risks and benefits of different types of technology and services can no longer be left to an IT consultant. In this presentation we will review internet security, HIPAA/HITECH compliance, identity theft, and risk management for the modern Audiology practice.
DISCLOSURES FOR BRIAN URBAN Financial: No relevant financial relationships to disclose.
Nonfinancial: President, CounselEAR, LLC; Volunteer teaching and speaking role. Member, Board of Directors, ADA; Volunteer teaching and speaking role.
DISCLOSURES FOR Sherrie R. Weller, MS Financial: Employed by Grason-Stadler, Inc – Salary received.
Nonfinancial: No relevant financial or nonfinancial relationships to disclose
3:15 PM – 4:45 PM
Concurrent Sessions
From Acquisitions to Transitions: Best Practices to Transform Your Practice (Part 2)
Omar Romero, Director of Business Development, Audigy Group LLC

Transition planning is a natural extension to the strategic plan for any business. Its influence can be found in decisions on whom to hire, who to promote, and in your employee mentoring and compensation programs. Transition plans require a solid foundation built upon finance, marketing, operations, and communication. The second half of this course will focus on the components to support a successful transition and compare the benefits/drawbacks of performance compensation and equity plans.
DISCLOSURES FOR Omar Romero No relevant financial or nonfinancial relationships to disclose

Mind the Gap! Moving the Patient from Testing to Treatment
Christopher Hamilton, Au.D. Owner/Audiologist

This course will take a look at what happens when you take the headphones off the patient and review test results. How do we move from discussing the audiogram to selling the treatment? This presentation proposes a "Performance and Needs Assessment" and will provide information on basic clinical techniques that can increase your close rate and grow the bottom line. Participants will have the opportunity to critique their current consultation process to assess for areas of potential growth, and will be introduced to different tools for administering corrected speech testing.
DISCLOSURES FOR Christopher Hamilton No relevant financial or nonfinancial relationships to disclose

Canalith Repositioning for BPPV: An Evidence-Based Review and Practice-Centered Approach to Treatment
Henry Trahan, Au.D. Assistant Professor, A.T. Still University
Troy Hale, Au.D., Assistant Professor, A.T. Still University

Benign positional vertigo (BPPV) is one of the most commonly diagnosed vestibular disorders within the audiology practice. It accounts for roughly 20% of all cases and is the most frequent cause of vertigo in the geriatric population. Treating BPPV by means of canalith repositioning (CRT) is a safe and effective remedy that falls within the audiology scope of practice. Unfortunately however, there exists a lack of CRT standardization, with methodology varying significantly from practice to practice. This presentation will review recently published literature related to CRT, discuss best-practice recommendations based upon the literature and describe how CRT outcome data can be used as an effective marketing tool.
DISCLOSURES FOR Henry Trahan No relevant financial or nonfinancial relationships to disclose
DISCLOSURES FOR Troy Hale No relevant financial or nonfinancial relationships to disclose

 

5:00 PM – 6:30 PM
ADA Closing Reception
After a busy week learning, networking and visiting the exhibit hall, it is time to wind down and kick back at ADA's closing reception. View conference photos and relax with your friends before departing on Sunday.