2013 Convention Schedule


Thursday, November 7, 2013

8:00 a.m. – 3:00 p.m.
Advanced Hearing Aid Modification Workshop
Sara Burdak, Au.D.
Brian Anderson


This workshop is designed to help improve patient satisfaction by increasing the hearing professional’s ability to quickly modify custom hearing instruments. Professional skill, software proficiency, proper impression taking and precise modifications, all work together to make the fitting process easier. Starkey’s goal is to make modifications as simple as possible, so the hearing professional feels confident with their skills and the patient is pleased with the product and service they receive. Keeping the hearing aid on the patient’s ear instead of being sent back to the manufacturer for service leads to success. Trainers from Starkey’s manufacturing team will facilitate this highly interactive hands-on experience.

Combined with:
A Hands-on Custom Earmolds Workshop: Theory, Modification Techniques, and New Applications
Damon Boyce, Au.D. and Jamie Daily

Modifying Custom Earmolds is an interactive presentation that combines lecture and graphic content with a hands-on portion. The course objectives are: Know the proper tools and equipment used to successfully modify custom earmolds; understand the changes that occur during the processing of the earmold and how these changes affect the interaction between the patient’s ear and the earmold; and familiarize the participant with how changes they make to an earmold can affect the fit of the earmold. Speakers will discuss the three most common materials in use today and familiarize the attendee with common applications for these materials. Additional styles/modifications for thin-tube or RITE fittings will be reviewed.



8:00 a.m. – 3:00 p.m.
The Ins and Outs of Cerumen Management
Rita Chaiken, Au.D.
Jiovanne Hughart, Au.D.
Jonette B. Owen, Au.D.
Brian Urban, Au.D.


This didactic and practical workshop is designed to teach everything you have wanted to know about cerumen removal, but were afraid to try. Anatomy, physiology, conditions of the outer ear, and otoscopic examination tools and techniques will be reviewed as related to proper cerumen removal. Properties and characteristics of cerumen, as well as accepted cerumen management procedures, will be discussed. Best practices of fitting daily and extended wear hearing aids will be associated with managing the ear canal. Other topics to be addressed include professional issues, such as liability, reimbursement, and licensure. During approximately two hours of this workshop participants will be able to use a variety of cerumen removal instruments and equipment.
DISCLOSURES FOR Rita Chaiken, Au.D. Nonfinancial - Dr. Chaiken holds a volunteer position as board member at the Academy of Doctors of Audiology.

8:00 a.m. – 11:00 a.m.
Fundamentals of Coding & Reimbursement
Kimberly Cavitt, Au.D.

The course will include an extensive bottom-to-top review of coding and the problems that it creates. CPT, HCPCS, and ICD9 coding will be discussed as will how to compliantly use these coding systems to maximize efficient reimbursement. We will discuss correct coding for different clinical situations, and how to maximize both compliance and reimbursement in the way you code. (3 hour)
DISCLOSURES FOR Kimberly Cavitt, AuD: Financial: Employed by Audiology Resources, Inc – Salary and ownership interest
Academy of Doctors of Audiology – Consulting fee and honorarium received
Michigan Academy of Audiology – Consulting fee received
Audiology Online – Speaking fee, consulting fee received
Non-Financial: Academy of Doctors of Audiology – Board Member
American Speech-Language-Hearing Association – Committee Member
State of Illinois Board of Speech Pathology and Audiology – State Licensure Board Member


12:00 Pm - 3:00 Pm
Finding Your Voice: A Step-by-Step Guide to AuDvocating for Audiology
Kimberly Cavitt, Au.D.
Rich Meade
and a Panel of Experts


Join a panel of experts who will provide an overview of some of the important issues facing the audiology profession today and offer step-by-step guidance on how to let your voice be heard by interfacing with state and federal lawmakers and other policy-shapers that impact your profession. Upon completion of the session, attendees will be able to identify whether a particular issue is a state- or federal-based issue, how to approach lawmakers and bureaucrats, and how to forge and foster relationships that will affect desired change.
Note: This workshop is complimentary, however space is limited to the first 75 registrants.
DISCLOSURES FOR Kimberly Cavitt, AuD: Financial: Employed by Audiology Resources, Inc – Salary and ownership interest
Academy of Doctors of Audiology – Consulting fee and honorarium received
Michigan Academy of Audiology – Consulting fee received
Audiology Online – Speaking fee, consulting fee received
Non-Financial: Academy of Doctors of Audiology – Board Member
American Speech-Language-Hearing Association – Committee Member
State of Illinois Board of Speech Pathology and Audiology – State Licensure Board Member


8:00 am - 3:00 PM
CAOHC Professional Supervisors Course
ADA is pleased to announce that it has once again partnered with the Council for Accreditation in Occupational Hearing Conservation (CAOHC), to bring CAOHC’s Professional Supervisor Workshop to the ADA Annual Convention. The Professional Supervisor workshop is an intermediate-level course with a specific emphasis on the real world application of audiology expertise as encountered in occupational settings. Lectures will include a review of the current literature and recommended practice guidelines. In addition instructors will present employee case studies for participant problem solving, critical thinking and small group discussion. Case presentations will illuminate responsibilities of Professional Supervisors, guidelines for managing “problem audiograms”, and determination of work relatedness.

This workshop is intended for audiologists and physicians who supervise and review audiometric testing from hearing loss prevention (HLP) programs. Participants should have prior understanding of governmental regulations and components of hearing loss prevention programs and interest and/or experience in providing profession supervision in hearing loss prevention programs. Participants should register for the course at www.caohc.org. Participants will be able to claim 7.5 hours of Category 1 PRA continuing medical education (CME) credits from this activity. Audiologists can claim AAA and ASHA credits for this activity (through CAOHC). (7.5 hour)

Student-Only Workshops

8:00 am - 9:30 am
Show Me the Money: Billing & Coding Workshop
Patricia Dabrowski, Au.D.
Troy Hale, Au.D.


Success or failure of an audiology practice will depend largely on the audiologist’s awareness and understanding of billing, coding, reimbursement, and compliance. Your knowledge of how to apply for, and receive, reimbursement from Health insurance companies will be critical to your personal financial success whether you choose a professional path that leads towards ownership of private practice, or choose a career path as an employee of a facility or organization. As a student, you may find these areas of professional practice bewildering because you haven’t experienced a great deal of clinical exposure during your rotations. This interactive presentation is designed to demystify the basics of the business of audiology so you may be attentive to, and prepared to learn more about, the business practices when you return to your clinical sites. (1.5 hours)


10:00 am - 11:30 am
Creating and Using Financial Statements
Jennifer Floyd

Learn how to create and read a financial statement. In this course, you’ll learn how a financial statement is compiled and constructed. In addition, you’ll be shown how to create, modify, and view your own reports using QuickBooks. We will discuss the variance in COGS vs. Revenues and how timing is affected in monthly reporting based on when patient invoices are entered.


12:30 PM - 2:30 PM
Student Workshop: Hearing Aid Modification
Sara Burdak, Au.D. and Brian Anderson

Trainers from Starkey’s manufacturing team will facilitate this highly interactive hands-on experience for students. Students will learn skills, which will enable them to quickly modify custom hearing instruments.

Professional skill, software proficiency, proper impression taking and precise modifications, all work together to make the fitting process easier. Starkey’s goal is to make modifications as simple as possible, so the hearing professional feels confident with their skills and the patient is pleased with the product and service they receive. Keeping the hearing aid on the patient’s ear instead of being sent back to the manufacturer for service leads to success.


2:30 PM - 3:30 PM
Student-Mentor Round Table Discussion
This closed session will provide students and mentors with the opportunity to engage in a dialogue about student needs, challenges and opportunities and to discuss important issues within the profession of audiology . This open discussion will kick-off the student-mentor program at the 2013 convention.


3:30 Pm - 5:00 PM
Transformative Session: Missed Opportunities in the Adoption of Hearing Aids
Amyn M. Amlani, Ph.D.

The hearing aid industry is portrayed as having limited growth opportunities to an underserved population. Applying economic principles to the same industry data, results reveal a healthy hearing aid adoption rate with substantial opportunities for growth. In this presentation, market-related concepts—such as pricing strategy, advertising, and service delivery—are analyzed using economic and marketing principles. Strategies for growth are provided, based on empirical findings.

DISCLOSURES FOR Amyn M. Amlani, PhD Financial: Unitron, CareCredit, Starkey
Consulting fee, speaking fee, honoraria, grants
Nonfinancial: No relevant nonfinancial relationships to disclose.
5:00 PM –7:00 PM
ADA 2013 Opening Reception
Great Transformations begin from your first step in the exhibit hall! Discover the latest product and service innovations to optimize your practice, socialize with friends and colleagues and connect with representatives from the leading companies serving audiologists and the hearing industry.



Friday, November 8, 2013

Course Tracks

    Track 1: Amplification, Rehabilitation and Other Super Powers
    Track 2: KAPOW—Hard Hitting Business Strategies that Work
    Track 3: Great Krypton—Colossal Clinical Capers
    Track 4: Truth, Justice and the Audiology Way

8:00 AM – 8:30 PM
Welcome & State of the Academy
Nancy Green, Au.D.

ADA President, Dr. Nancy Green will deliver the 2013 State of the Academy Address, highlighting the important issues impacting audiology and the initiatives and activities that ADA is working on to help members address them.
DISCLOSURES FOR Nancy Green, AuD: No relevant financial or nonfinancial relationships to disclose

8:30 AM – 9:30 AM
Keynote Address: How to Create a New Social Norm for Hearing
Curtis Alcock

Society’s attitudes towards hearing directly affect whether individuals will avoid or approach our practice, and whether they will be open to using hearing technology. So when we look at how little the rate of hearing aid adoption has changed over the years, and how hearing loss in teenagers has increased, it strongly indicates that society’s attitudes are currently working against people’s best interests… as well as making our own roles harder.

As hearing care professionals we can choose to simply react to those attitudes, or we can proactively work to shape them – before a person even comes through our doors. In this presentation we’ll be looking at why society has the attitude it currently does (and hearing care’s guilty secret), the tools we can use to shape those attitudes, and what society’s attitudes must look like if we want to experience an increase in hearing aid adoption.



10:00 AM – 11:30 AM
Transformative Session: Create Exposure. Build Encounters. Ease Engagement.
Curtis Alcock

This session will cover a systematic approach for creating the right conditions for someone to say yes to hearing care. We’ll see how we can use it in our own daily practice, business planning, marketing strategies and joint projects to ensure that the words we use, the messages we present and the associations we build all send signals that tell people to approach hearing care, rather than avoid it. This session will contain plenty of practical examples – so bring your note pad along, and examples of your own marketing material, and you’ll return to your practice equipped to create the new future of hearing care.



1:00 PM - 2:30 PM
Current Trends in Amplification
Laurel Christensen, Ph.D.
Hearing aid users are more successful in more environments than ever before thanks to modern developments in amplification. These developments have over the past decade solved many of the unwanted side effects that came with using amplification such as occlusion, feedback, and comfort. Further advances such as wireless connectivity to telephones, televisions, and microphones have recently made hearing in historically difficult situations much easier for users of hearing aids. This course will take a look at some of the trends emerging in amplification and how they will make a difference to individuals who wear hearing aids. Specific trends discussed will include wireless connectivity and signal processing, the use of apps for hearing aid users, invisible in-the-canal hearing aids (IICs), moisture protection, personalization of amplification, tinnitus products, and the use of frequency lowering. Emphasis will be placed on the real benefits provided to the hearing aid users for all of these trends.
DISCLOSURES FOR Laurel Christensen, PhD: Financial: GN ReSound Group
Salary, ownership interest, management position
Nonfinancial: No relevant nonfinancial relationships to disclose.


1:00 PM - 2:30 PM
Managing People and Change...for the Better
Lawrence W. Miller
Managing people and change are common issues any organization faces. When simple concepts related to communication, confrontation and motivation can be repeatedly applied in a practical fashion to the range of normal issues that arise among people, the end result can be an organization that is skilled in addressing change and minimizing the potential negative effects. Out of this presentation you will learn immediate steps any manager or owner can take to address people issues that have a negative impact on your business or organization if left unresolved.
DISCLOSURES FOR Lawrence W. Miller: Financial: Starkey Hearing Technologies Salary received.
Nonfinancial: No relevant nonfinancial relationships to disclose.


1:00 PM - 2:30 PM
The Efficacy and Safety of Over-the-Counter Tinnitus Relief Products
Robert DiSogra, Au.D.
Tinnitus patients have three choices in managing their problem: do nothing (“just live with it”), seek the help of an audiologist/ENT or buy some over-the-counter product purporting to provide a “cure”. Over 40 products are available in stores and on-line that make claims about tinnitus relief to some degree. This program analyzes the ingredients that are in these products and provides information about the responsibilities of the FDA, FTC and other allied organizations to assure that these products live up to their claims. Research references are included. Suggestions for patient management are also presented.
DISCLOSURES FOR Robert DiSogra, AuD: No relevant financial or nonfinancial relationships to disclose.


1:00 PM - 2:30 PM
Cognitive Dissonance and Its Effect on Your Practice, Part I
Tina Soika, M.S.
Attendees will learn that one of the greatest barriers to their success is cognitive dissonance. They will learn what it is, how it impacts each member of their team, and strategies for dealing with it.

The course will include interactive activities where attendees will have the opportunity to list and rank their greatest areas of dissonance, and discuss how cognitive dissonance impacts their environments in small group sessions. Participants will be encouraged to do a great deal of self-discovery by talking through their dissonances and they will develop a plan for discussing cognitive dissonance at an upcoming staff meeting; and for using their knowledge to continuously identify areas where dissonance is interfering with performance. (3.0 total hours)
DISCLOSURES FOR Tina Soika, MS: Financial: Employed by American Hearing Aid Association – salary received
Nonfinancial: No relevant nonfinancial relationships to disclose


3:00 PM - 4:30 PM
Disease State Marketing: Creating a Stable, Profitable, Long-Term Revenue Stream
Brian Taylor, Au.D. and Bob Tysoe
This course will review the changes in healthcare delivery models, define the target market, and provide proven tactics that foster long-term relationships with the medical community. A major point of emphasis will be on how audiologists can effectively position their practices to be an integral part of a physician’s comprehensive care team in this emerging era of preventive medicine. Disease state marketing concepts will be clarified, so that audiologists may understand the needs of their target audience. Solution oriented sales and marketing strategies will be discussed, with special emphasis on those co-morbidities that contribute to the disease state of hearing loss.
DISCLOSURES FOR Brian Taylor, AuD: Financial: Employed by Unitron – Salary received.
Nonfinancial: No relevant nonfinancial relationships to disclose.


3:00 PM - 4:30 PM
Consideration of Private Practice Ownership for Students and Professionals
Brady Schwab and Shawn Rudin
The decision to go into private practice is among the most exciting and anxious times in any audiologists’ career. Making the right choice involves careful analysis of risk tolerance, personal skill assessment, and the application of a host of entrepreneurial tools. This presentation is designed to give students and professionals considering private practice a sense of what private practice is like so they can make an informed decision about whether it is the right practice setting for them and if so, what are some of the decisions that they will be required to make during the process.
DISCLOSURES FOR Brady Schwab: Financial: Employed by Oticon – salary received
Nonfinancial: No relevant nonfinancial relationships to disclose.
DISCLOSURES FOR Shawn Rudin: No relevant financial or nonfinancial relationships to disclose.


3:00 PM - 4:30 PM
Exit Strategy and Succession Planning
Clifford Carey
When considering the possibility of a practice sale, many common questions exist. What are the first steps? What is the value of my practice? Who will buy? What are the recommended strategies for stepping away from my practice? During this session, participants will learn the critical steps to selling—or preparing for the sale of—a practice, familiarize themselves with the market for mature practices, and understand ways to navigate the competitive landscape and optimize purchase price. A step-by-step process of a practice sale will be outlined.
DISCLOSURES FOR Clifford Carey: No relevant financial or nonfinancial relationships to disclose


3:00 PM - 4:30 PM
Cognitive Dissonance and Its Effect on Your Practice, Part II
Tina Soika, M.S.
The second half of this course continues after the break. Please note: attendees must attend Part I of this session to be eligible to attend Part II. (3.0 total hours)
DISCLOSURES FOR Tina Soika, MS: Financial: Employed by American Hearing Aid Association – salary received
Nonfinancial: No relevant nonfinancial relationships to disclose


4:35 PM - 6:00 PM
ADA Member Business Meeting
Don’t miss the 2013 Member Business Meeting. ADA leaders will deliver updates on key ADA initiatives and report on upcoming activities, opportunities and concerns that affect the organization and its members. Newly elected board members and officers will be installed and all ADA members will have the opportunity to provide input and share ideas about current and future ADA plans. There are important issues for us to discuss and consider together—please make a commitment to attend.


6:00 PM - 7:00 PM
New Member/First Time Attendee Meet & Greet
Join us for a light reception and learn more about ADA’s philosophy, strategic plan, upcoming initiatives and opportunities for you to get involved in the only national organization focused on ownership of the audiology profession through autonomous practice. We look forward to meeting you!


7:00 PM - 10:00 PM
Great Transformations Its Friday (GTIF) Tapas Tablehop
GTIF! Extraordinary is the only way to describe the ADA Great Transformations It’s Friday (GTIF) Tapas Table Hop. The Hyatt’s best outdoor space will transform into an inventive networking haven, featuring creative designs and delectable cuisine prepared by your industry partners! Each station will be transformed by your host—enjoy food, fun and take the opportunity to vote for the best food and most creative theme!





Saturday, November 9, 2013

Course Tracks

    Track 1: Amplification, Rehabilitation and Other Super Powers
    Track 2: KAPOW—Hard Hitting Business Strategies that Work
    Track 3: Great Krypton—Colossal Clinical Capers
    Track 4: Truth, Justice and the Audiology Way

8:30 AM - 10:00 AM
Live Business Plan Competition & Celebratory Breakfast
Join us for a glimpse into the future of practice management as presented by future Doctors of Audiology! The ADA Student Business Plan Competition will culminate during this session when five finalists present their final business plans to our live audience and a panel of judges. We will all walk away with a new perspective and the Grand Prize Winner (s) will walk away with a $5,000 cash grant to be used to transform their future as leaders in audiology practice management. ADA is seeking approval for 1.5 continuing education units for attendees of the Live Business Plan Competition


10:00 AM - 11:30 AM
Cognition Friendly Amplification, Part I
Douglas Beck, Au.D.
Audiologists provide sound through hearing aids, cochlear implants, assistive devices, FM systems—all of which not only make the world louder —but they also stimulate and alter the brain. “Neuroplastic” brain changes occur across the lifespan secondary to sensory input. This presentation will explore and review dynamic top-down (cognitive) and bottom-up (auditory) processing from the contemporary audiology literature and will address how cognition and audition work together to create our auditory perceptions, language and cognitive processes. We will discuss the importance of spatial hearing, digital noise reduction, extended bandwidths, adaptive directionality and other “intelligent automatics” with regard to maximizing the auditory signal, so as to provide Cognition Friendly Amplification. (3.0 total hours)
DISCLOSURES FOR Douglas Beck, AuD: Financial: Employed by Oticon and American Academy of Audiology, salary received
Nonfinancial: No relevant nonfinancial relationships to disclose


10:00 AM - 11:30 AM
Marketing vs. The Big Box Stores
Tina Soika, M.S.
In today’s highly competitive markets, the small business owner has to be at the top of their game to succeed against the Big Box Discount stores.Developing a “value proposition” that speaks to the differentiation of your business from your competitors is critical. Being able to develop a “customer experience” that delivers the intimacy of caring combined with a professional approach enabling customers to solve their hearing challenges requires a focused marketing approach that is driven by learning to retain and grow your current customer base.
DISCLOSURES FOR Tina Soika, MS: Financial: Employed by American Hearing Aid Association – salary received
Nonfinancial: No relevant nonfinancial relationships to disclose


10:00 AM - 11:30 AM
To Compensate or Not To Compensate…That is the Question
Nancy N. Green, Au.D.
This session is the third and final installment in a trio of courses; the first two of which were presented in 2011 and 2012 (Industrial Audiology 101 and 102, but neither should be considered a prerequisite for this course). Because audiologists are sure to have patients with a history of exposure to occupational noise at some point during our careers, in addition to understanding the effect of noise on hearing, it is also important that we understand 1) the philosophic basis of the workers’ compensation system, 2) the general requirements of workers’ compensation statutes, 3) the difference between the amount of impairment and what is compensable, and 4) the specifics of how decisions regarding compensability are made. Case studies will be used to illustrate each of these points.
DISCLOSURES FOR Nancy Green, AuD: No relevant financial or nonfinancial relationships to disclose.


10:00 AM - 11:30 AM
HIPAA Redux: The 2013 HIPAA Changes
Kimberly Cavitt, Au.D. and Robert Gippin, Esq.
The Health Care Portability and Accountability Act of 1996 (HIPAA) required audiology practices to create office forms, policies and procedures in an effort to protect the privacy of a patient’s health information. 2013 has seen the greatest changes to the HIPAA requirements, and our responsibilities within those requirements, since the 2003 implementation of the original HIPAA statutes. This presentation will focus on the clinical, operational and legal considerations surrounding both the original and new HIPAA regulations. The presenters, both an audiologist and an attorney, will focus on the different aspects of the regulations and their impact on our profession.
DISCLOSURES FOR Kimberly Cavitt, AuD: Financial: Employed by Audiology Resources, Inc – Salary and ownership interest
Academy of Doctors of Audiology – Consulting fee and honorarium received
Michigan Academy of Audiology – Consulting fee received
Audiology Online – Speaking fee, consulting fee received
Non-Financial: Academy of Doctors of Audiology – Board Member
American Speech-Language-Hearing Association – Committee Member
State of Illinois Board of Speech Pathology and Audiology – State Licensure Board Member
DISCLOSURES FOR Robert Gippin, Esq.: Financial: Academy of Doctors of Audiology: Legal fees, travel and lodging expenses received. Teaching, speaking, legal representation.
Nonfinancial: No relevant financial or nonfinancial relationships to disclose.


1:00 PM - 2:30 PM
Cognition Friendly Amplification, Part II
Douglas Beck, Au.D.
The second half of this course continues after the break. Please note: attendees must attend Part I of this session to be eligible to attend Part II. (3.0 total hours)
DISCLOSURES FOR Douglas Beck, AuD: Financial: Employed by Oticon and American Academy of Audiology, salary received
Nonfinancial: No relevant nonfinancial relationships to disclose


1:00 PM - 2:30 PM
Is Your Practice Findable? Creating and Executing an Effective Marketing Plan
Michael Iliff, Au.D., Ryan Lewis
In today’s fast paced, noisy world, practices are facing ever increasing challenges of finding ways to make their practice findable to their patients and to prospective patients. This seminar will focus on how to position your practice marketing strategy so that not only can patients find you, but also strengthen your brand in the marketplace.
DISCLOSURES FOR Michael Iliff, AuD: Financial: AuDConnex – Ownership Interest
Nonfinancial: No relevant financial or nonfinancial relationships to disclose
DISCLOSURES FOR Ryan B. Lewis: Financial: AuDConnex – Ownership Interest
Nonfinancial: No relevant financial or nonfinancial relationships to disclose


1:00 PM - 2:30 PM
The Case for Comprehensive Medical Case History in Audiological Practice
Richard E. Gans, Ph.D.
Today’s health care environment offers significant promise for audiologists to emerge as the primary care provider for the non-surgical identification, evaluation and treatment of hearing and balance disorders. Due to changes in electronic medical records, reimbursement, technology, distribution networks and insistence by 3rd party-payers for providers to have standardized clinical pathways, evidenced-based treatment plans with measurable outcomes will require many audiologists to change the way they practice.

This workshop will present an overview of the systems to be reviewed and their importance in the diagnosis and treatment of audiovestibular disorders: Pharmacy, Vision, Orthopedic, Otologic, Cardiovascular, Endocrinologic, Psychiatric, and Life-style. Attendees will also be presented with an overview of report writing, medical record keeping and physician referral-source communication strategies. Emphasis will be placed on global methods and protocols non-specific to hardware or software.


1:00 PM - 2:30 PM
Audiology Assistants
David Citron, Ph.D.
In today’s healthcare climate of maximizing efficiency, improving service structures and becoming a preferred provider in our markets, there is an increasing demand to utilize Audiology Assistants. State laws vary widely as to the level of training and licensing of Assistants. However, we will discuss global areas that can apply to anyone’s practice throughout the U.S. This course will outline effective ways to structure an Audiology Assistant for appointments, servicing, lab demands and overall patient care. With a successful assistant model, the audiologists in the practice can focus on better patient care with new consultations, fittings and more efficient productivity of professional services. An open forum will take place at the conclusion of the course where participants can share their utilization models of Audiology Assistants.
DISCLOSURES FOR David Citron III, PhD: No relevant financial or nonfinancial relationships to disclose.


2:45 PM - 4:15 PM
Common Fitting Oversights
Steve Hallenbeck , Au.D.
Every hearing instrument is now fit with computer-based software allowing nearly every aspect of the hearing instrument to be customized. With so many options it’s a wonder that one can navigate one manufacturer, let alone many. Some of the software features are clearly named or explained but others are not. A simple programming mistake can make the difference in what your patient walks out the door with and if they are back in your office in two weeks. The purpose of this presentation is to discuss common oversights and how to identify and verify the proper selection for your patients.
DISCLOSURES FOR Steve Hallenbeck , Au.D.: No relevant financial or nonfinancial relationships to disclose.


2:45 PM - 4:15 PM Branding Your Business in a Digital Age
Kelly O’Keefe
Websites, search engines, social media and beyond… technology has greatly influenced a shift in consumer behavior and is constantly changing. Seniors today are utilizing these tools to research their health conditions, review products and providers, and connect with friends and family. Building your brand in the digital world is a strategic effort and one that requires attention —are you ready? This presentation will provide practical information and tips to help you leverage the latest trends and technologies to compete in today’s competitive online environment. Whether you’re Web savvy or just getting started, you’ll learn the latest about establishing a reputable online brand. This foundation will serve as a basis for all inbound, outbound, online and offline marketing activities, and position your business for both short term and long term success.
DISCLOSURES FOR Kelly O’Keefe: Financial: Audiology Design, LLC – Management position; salary received
Nonfinancial: No relevant financial or nonfinancial relationships to disclose.


2:45 PM - 4:15 PM The Changing Hearing Healthcare Landscape: Disruptive Innovations and Our Response to the Shifting Marketplace, Part I
Kimberly Cavitt, Au.D. and Jerry Yanz, Ph.D.
Innovation is part of the game in the practice of audiology. This course will discuss innovation with reference to the Technology Adoption Life Cycle Model. Participants will explore the decision-making process regarding new technology and evaluate several innovations in term of market readiness. The critical role of disruptive innovations threatening the hearing healthcare market will be discussed. We will transition to a discussion of how to operationally, clinically and financially respond to disruptive innovations through an enhanced focus on evidence-based, outcome-driven patient care, unbundling/itemization and a service-driven, rather than product-driven, hearing healthcare delivery model. Innovations in how we conduct business will be assessed within the same decision framework as innovations in hearing aid technologies. (3.0 total hours)
DISCLOSURES FOR Kimberly Cavitt, AuD: Financial: Employed by Audiology Resources, Inc – Salary and ownership interest
Academy of Doctors of Audiology – Consulting fee and honorarium received
Michigan Academy of Audiology – Consulting fee received
Audiology Online – Speaking fee, consulting fee received
Non-Financial: Academy of Doctors of Audiology – Board Member
American Speech-Language-Hearing Association – Committee Member
State of Illinois Board of Speech Pathology and Audiology – State Licensure Board Member
DISCLOSURES FOR Jerry Yanz, PhD: No relevant financial or nonfinancial relationships to disclose.


2:45 PM - 4:15 PM “Ouch—My Ear Hurts!”
Hunter Hoover, MD
Ear pain is a common complaint, especially among hearing aid users. This course will provide practical management options for the common causes of otalgia. Published evidence-based guidelines on cerumen impaction, external otitis, acute otitis media and otitis media with effusion will be highlighted. As a bonus, numerous photos of abnormal tympanic membranes will be shown to improve attendees’ diagnostic skills. The course will be taught by an otolaryngologist in private practice who is a nationally-recognized otoscopist and has received numerous awards for teaching other health care professionals.
DISCLOSURES FOR Hunter Hoover, MD: No relevant financial or nonfinancial relationships to disclose.


4:30 PM - 6:00 PM
Is Your Front Line on Offense or Defense?
Michael Dalton
Each day, prospective patients reach out and call our offices. Helping them to make the choice from calling to coming in can be difficult. This course will discuss tools available to assist office staff in helping patients make this transition. How do we know how successful are we being? How do we know the tools we have invested in are working? Resources to help managers/owners monitor progress and optimize performance of staff will also be discussed.
DISCLOSURES FOR Michael Dalton: Financial: Starkey Hearing Technologies – Management position; salary received
Nonfinancial: No relevant nonfinancial relationships to disclose


4:30 PM - 6:00 PM
Running a Successful Tinnitus Clinic
Michael Piskosz, MS
Tinnitus affects approximately 15% of the population, and roughly 80% of tinnitus sufferers also have some treatable hearing loss. As hearing loss is increasingly identified and diagnosed, this trend is most likely to continue and grow, therefore putting tinnitus on the horizon of standard audiology practice. Still, many clinicians feel overwhelmed about tinnitus and what can be done. This session will review strategies and practices of organizing and running a successful tinnitus clinic.
DISCLOSURES FOR Michael Piskosz, MS: Financial: GN ReSound – Management position; salary received
Nonfinancial: No relevant nonfinancial relationships to disclose


4:30 PM - 6:00 PM
The Changing Hearing Healthcare Landscape: Disruptive Innovations and Our Response to the Shifting Marketplace, Part II
Kimberly Cavitt, Au.D. and Jerry Yanz, Ph.D.
The second half of this course continues after the break. Please note: attendees must attend Part I of this session to be eligible to attend Part II. (3.0 total hours)
DISCLOSURES FOR Kimberly Cavitt, AuD: Financial: Employed by Audiology Resources, Inc – Salary and ownership interest
Academy of Doctors of Audiology – Consulting fee and honorarium received
Michigan Academy of Audiology – Consulting fee received
Audiology Online – Speaking fee, consulting fee received
Non-Financial: Academy of Doctors of Audiology – Board Member
American Speech-Language-Hearing Association – Committee Member
State of Illinois Board of Speech Pathology and Audiology – State Licensure Board Member
DISCLOSURES FOR Jerry Yanz, PhD: No relevant financial or nonfinancial relationships to disclose.


4:30 PM - 6:00 PM
Clinical Applications and Effectiveness of Wideband Acoustic Immittance
Lisa Hunter, Ph.D.
Wideband immittance tests employ a familiar probe, air pressurization and a soft eartip that is similar to traditional immittance instruments, but the interpretation and graphic display is very different, and more powerful than traditional immittance tests. WAI provides clinicians with new tools for middle-ear assessment that are attractive for clinical populations ranging from newborns through adults. The combination of WAI and OAE tests provides a complete suite of middle ear, cochlear and neural tests. Similarities and differences between WAI and traditional immittance measurements will be discussed.
DISCLOSURES FOR Lisa Hunter, PhD: Financial: NIH/NIDCD – Grants received for research
Nonfinancial: No relevant nonfinancial relationships to disclose.


6:00 PM - 7:00 PM
18x18 Advocacy Reception
ADA would like to thank every person who has made a contribution to advance Audiology’s 18x18 Movement. If you have donated your time, talent and treasure to 18x18 in 2013, please join us for this very special reception to celebrate what we have accomplished already together, and learn more about the next tactical steps toward achieving 18x18.





Sunday, November 10, 2013

8:00 AM - 11:00 AM
The Five Keys to Successful Vestibular Practice
Richard E. Gans, Ph.D.
Audiologists seem to have a schizophrenic relationship with vestibular practice. In years when reimbursement was high it was a beautiful romance, in down turns, not so much. Is a reimbursement rate alone, however, the right barometer of what is possible within an Audiological practice? At a time when the profession has redefined itself through an entry doctoral degree, is a highly ranked career by US News and World Report, is confronted by the largest demographic of older adults ever seen, and professional societies question the status-quo, the time is right to commit to a successful vestibular practice. The question is yes, but how?

This Workshop will provide attendees with an in-depth look into creating and implementing vestibular services within an Audiological practice. The focus is not intended to replace your existing practice but the addition or expansion of vestibular services. Attendees will learn the five keys to success based on 30 years of practice experience, as well as a discussion of how to overcome four challenges to success. (3.0 total hours)


8:00 AM - 11:00 AM
A Practical Overview of Healthcare Ethics for Audiologists
Chip Hahn, Au.D.
Audiologists, like all healthcare providers, are bound by ethical practice guidelines. Whether dictated by professional organizations, state licensing boards and/or their own moral compass, audiologists must commit to ethical conduct. From manufacturer incentives to commission-based salaries to competition from numerous sources, audiologists are often faced with ethical dilemmas. This course will provide an overview of basic principles of healthcare ethics in a case study discussion format. (3.0 total hours)
DISCLOSURES FOR Chip Hahn, AuD: No relevant financial or nonfinancial relationships to disclose.
8:00 AM - 11:00 AM
Increasing the Profit of Your Practice
Thomas Goyne, Au.D.
The first step to increasing the revenue in your practice is to analyze what you and your staff are currently doing. What areas of your practice can be improved? Start by asking yourself how well your practice performs in the following categories: sales, scheduling incoming calls, patient retention and recall, referrals, advertising, and marketing. If you find that improvements can be made in any of these areas, then you have the potential to significantly increase your revenue. (3.0 total hours)
DISCLOSURES FOR Thomas Goyne, AuD: Financial: Academy of Doctors of Audiology: Consulting, In kind compensation received
Nonfinancial: No relevant nonfinancial relationships to disclose
8:00 AM - 11:00 AM
Risk and Reward: The Art and Science of Buying or Selling a Private Practice
Craig Castelli
Buying or selling a private practice can be an exciting, lucrative experience or the worst decision you ever make, depending on your level of preparation. During this workshop, attendees will learn key steps and considerations in valuing a private practice, how to maintain the practice to optimize value and what to expect throughout the sales transaction process. The workshop will provide opportunities for hands-on problem solving using scenarios and actual transactions involving audiology practices. Put yourself in the position to buy or sell a practice with confidence by attending this session! (3.0 total hours)