2014 Annual Convention




Thursday, November 6, 2014

8:00 AM – 3:15 PM
Evaluation and Management of Vestibular Disorders
Sam Bittel, Au.D. and Panelists

For a private vestibular practice to flourish, a practitioner has to function at a higher level, which far exceeds just the technical aspects. A strong foundation and understanding of the science, anatomy, physiology, and potential pathology of the system is a crucial first step. An audiologist must understand how to measure and define this system, and in turn synthesize comprehensive test findings to make a sound diagnosis. An audiologist’s job does not end at making a diagnosis, so this course will also address treatment, vestibular and balance therapies, and canalith repositioning (with hands on learning). We will also discuss marketing, growing, and positioning the private vestibular practice.

8:00 AM – 3:15 PM
Interventional Audiology, Parts 1 & 2
8:00 AM – 11:15 AM
Part 1: Building Bridges to the Physician Community: Co-Morbidity Marketing Workshop
Brian Taylor, Au.D.
Bob Tysoe

This workshop will provide private practice audiologists with a comprehensive overview of co-morbidity marketing and how it can be used to build pillar-of-community status within your local community. The session will begin with a clear definition of co-morbidity marketing and how it constrasts with disease mongering. Included will be a deep dive into the hows and whys of building effective relationships with primary care physicians using the relevant peer-reviewed medical literature on various disease conditions. Also provided will be a detailed assessment of various co-morbidity marketing tactics and how they can be used to grow your practice. A hands-on session will be included to help practice owners and managers implement their own individualized co-morbidity marketing strategy.

12:00 PM - 3:15 PM
Part 2: Product Dependence: Is It Co-Opting Our Efforts to Become Limited Licensed Providers?
Barry Freeman, Ph.D.
Amyn Amlani, Ph.D.
Brian Taylor, Au.D.
Ian Windmill, Ph.D.

Audiologists are not running out of patients anytime soon and we have excelled at achieving recognition for hearing and balance care. Yet, we seem mired in our focus on product sales which is contrary to the requisites of limited licensed practitioners who diagnose, manage, and treat patients. The device has taken 'center stage' making differentiation from retail sales occupations difficult. This session will discuss the outcomes from the ADA Work Group on Alternative Practice Models and include presentations and discussions among audiologists who are implementing strategies to assure the continued existence and sustainability of their practices.

8:00 AM – 3:15 PM
Taking Care of Business
Separate registration required
This daylong super session gives you access to speakers who are the best in their fields and are offering their expertise on a variety of topics. Learn how to apply the four skills of Emotional Intelligence, to increase self awareness and better understand your colleagues and patients in your competitive marketplace. From there, we will move directly to the heart of your practice, as we explore Front Desk Strategies that will increase customer service manager efficiency, along with patient satisfaction. Meat and Potatoes will outline business strategies and practices that are proven to work effectively in today’s climate. The session will close with audiology Key Performance Indicators, which will provide an understanding of the importance of tracking KPI information, and making business decisions accordingly. The schedule is as follows:

8:00 AM – 9:30 AM
Emotional Intelligence
Sam Rotella

9:45 AM - 11:15 AM
Front Desk Strategies: How to Book More New Patients, Increase Patient Satisfaction and Keep Your Sanity
Kevin St. Clergy, MS

12:15 PM - 1:45 PM
Meat and Potatoes
Steve Woodward

1:45 PM - 3:15 PM
Audiology Key Performance Indicators
Brendan Ford


8:00 AM – 3:15 PM
ADA Future Audiologist Workshops
8:00 AM - 9:30 AM: How to Land Your Ideal Opportunity
Dan Fick

Congratulations! You’re preparing or ready for your next opportunity. You have talent. You have goals. You have potential -- and, maybe some student loans hanging over you. You are also a little unsure about what you’re looking for. You have limited information on available opportunities, and are uncertain how to best market yourself to secure the best opportunities that are available to you. Now what? This course is designed to help you define what you’re looking for and how to land your ideal job to begin your ideal career.

9:45 AM - 11:15 AM: The Influence of Language on the Path to Better Hearing
Sara Burdak, Au.D.
Carolyn Pinkerton, Au.D.


Today’s patients are increasingly savvy as information about hearing, hearing loss, and amplification is at their fingertips. The current path to better hearing with amplification often results in a complex decision-making process well before the patient seeks professional help. Too often, patients and their significant others are left feeling overwhelmed which may put them in a position to do nothing about their hearing loss. This interactive session will explore the decision-making process around amplification and break down the key stages patients go through on their path to purchase. Understanding these motivations will provide great insight into the language we can use to influence patients to follow recommendations, establish realistic expectations and make counseling strategies more personal. As professionals, we can and should inspire action!


12:00 PM - 2:00 PM: The Ins and Outs of Cerumen Management for Students
Jiovanne Hughart, Au.D.
Rita Chaiken, Au.D.
Jonette Owen, Au.D.


This practical workshop is designed to allow students to dive in to cerumen management in a practical, hands-on fashion. Anatomy physiology, conditions of the outer ear, and otoscopic examination tools and techniques will be reviewed and demonstrated as related to proper cerumen removal. Properties and characteristics of cerumen, as well as accepted cerumen management procedures will be discussed. Student participants will be able to use a variety of cerumen removal instruments and equipment during this dynamic hands-on workshop.

2:15 PM - 3:15 PM: Student-Mentor Roundtable



8:00 AM – 3:00 PM
CAOHC Professional Supervisors Course



3:30 PM - 5:00 PM
"Game Changer" General Session: The Role of Pharmaceutical Agents in Hearing Loss Management and Prevention
Kathleen Campbell, Ph.D.
Campbell will discuss some of the most promising otoprotective agents for noise-induced and drug-induced hearing loss, as well as discuss the various stages of development and proof of concept for the various otoprotective agents.


5:00 PM –7:00 PM
ADA 2014 Opening Reception in the Exhibit Hall




Friday, November 7, 2014

7:00 AM – 8:00 AM
Breakfast in the Exhibit Hall



8:00 AM – 8:30 AM
Welcome & President's Address
Brian Urban, Au.D., ADA President



8:30 AM – 9:30 AM
Keynote Address: Hearing Loss and Aging: Consequences, Implications, and Creating Better Outcomes through Alternative Models of Care
Frank R. Lin, M.D., Ph.D.

Dr. Frank Lin is an Assistant Professor of Otolaryngology, Geriatric Medicine, Mental Health, and Epidemiology at the Johns Hopkins University School of Medicine and the Bloomberg School of Public Health.



9:30 AM – 10:00 AM
Break in the Exhibit Hall



10:00 AM – 11:30 AM
"Game Changer" General Session: Hearing Loss and Aging—A Mandate for Intervention and Innovation
Moderator: Dan Quall, M.S.
Frank Lin, M.D., Ph.D.
Larry Humes, Ph.D.
Barbara Weinstein, Ph.D.
David Citron, Ph.D.


This game changing panel session will explore concepts presented by Dr. Lin on a deeper level to look at the effects of hearing loss on aging in older adults as it relates to cognitive and physical functional decline and how hearing loss may contribute to these outcomes. Panelists will discuss the importance of intervention, innovative strategies for rehabilitation and models of care, and identify strategies for ensuring that hearing loss is recognized as a public health priority for the future.

11:30 AM – 1:00 PM
Lunch in the Exhibit Hall



1:00 PM - 2:30 PM
Utilizing Benchmarking in Your Practice
Mike Lowery
An old adage says that 'without measurement, there is no management.'Benchmark metrics provide focus for action planning and on-going course correction. Performance metrics can be a powerful tool to improve performance and efficiency results.The purpose of the class is to present the results of the 2013 Key Metrics of Hearing Practices Industry Survey. Results include top performing data and Best-in-Class best practices. To demonstrate to the participants how to incorporate benchmark metrics in their practice.


1:00 PM - 2:30 PM
Hearing and Healthy Living: The Audiologist - Primary Care Physician Relationship
Brian Taylor, Au.D.
Barbara Weinstein, Ph.D.
Health care is rapidly moving from a production-based system to one that is population-based with an emphasis on wellness and prevention. It is critical to the long-term sustainability of an audiologist's practice that they become part of the primary care physician's preventive care team. This presentation will provide an overview of the creation and use of a hearing healthcare toolkit, which is intended to raise awareness within both the physician community and general population on the interconnectness of hearing to health and wellness of all adults.


1:00 PM - 2:30 PM
Ear, Brain, and Hearing Aid Amplification PART 1
Douglas Beck, Au.D.
Audiologists have traditionally focused on the ear and hearing (for obvious reasons). However, as the profession matures,appreciating the synergy and interaction between the ear and brain has become paramount. In this presentation, we'll explore the benefits and importance of presenting the brain with a clear and complete auditory signal to maximize listening ability, reduce listener fatigue and to facilitate binaural advantages which allows us to listen better in challenging acoustic (i.e., noisy) situations.

Note: This is a two-part course; both sessions must be attended to earn Tier One CEUs.


1:00 PM - 2:30 PM
Ear-Level Instrumentation in the Treatment of Tinnitus
Pawel Jastreboff, Ph.D.
Many treatments for tinnitus and decreased sound tolerance (i.e., hyperacusis and misophonia) utilize sound enrichment by using environmental sound and often sound provided by ear level instruments (sound generators, combination instruments). In patients with hearing loss, environmental sound is amplified with hearing aids. To achieve optimal results, proper selection and programing of instruments is crucial, and together with specific instructions must be tailored to a given patient's needs. A variety of affordable combination instruments is available which significantly facilitate the treatment of patients, but the programming and use of these instruments is complex and requires knowledge to achieve optimal results.


2:30 PM – 3:00 PM
Break in the Exhibit Hall



3:00 PM - 4:30 PM
Know What Marketing Works and How Well It Is Working: Taking the Guesswork out of Marketing Decisions
Mark Sanford, MS
Mark Harned
Cathy Howard

This session is for business owners who actually want to know how their marketing is performing. If you use Yellow Pages, website, social media, newspaper, radio, television, newsletter, etc. you will learn which advertising sources are worth the investment and on which ones you should stop spending money. An audiologist with five offices of varying sizes in different socio-economic areas will share specific information about what marketing is working and what is not. This owner has made decisions that will results in savings of $50,000 in marketing costs in the second year(2014) of the program based on specific information learned during past 28 months.


3:00 PM - 4:30 PM
Building on a New Healthcare Landscape to Grow Your Practice: Illuminating Co-Morbidities for Effective Physician Outreach
Alina Urdaneta
Tish Ramirez, Au.D.

New CMS mandatory provisions for new and existing Medicare beneficiaries pose a significant opportunity for hearing care professionals to educate physicians on the strong associations between hearing loss and prevalent health conditions, and the consequences of untreated hearing loss. In this course we will discuss current research linking hearing loss to cognitive decline, early onset of dementia, diabetes, cardio and cerebrovascular disorders, cancer treatments, increased risk of falls and longer hospitalizations. Participants will learn how to forge stronger relationships with medical community and effectively convey to physicians their crucial role in preserving patient safety and independence, and preventing more serious conditions while improving patient outcomes.


3:00 PM - 4:30 PM
Ear, Brain, and Hearing Aid Amplification PART 2
Douglas Beck, Au.D.
Audiologists have traditionally focused on the ear and hearing (for obvious reasons). However, as the profession matures,appreciating the synergy and interaction between the ear and brain has become paramount. In this presentation, we'll explore the benefits and importance of presenting the brain with a clear and complete auditory signal to maximize listening ability, reduce listener fatigue and to facilitate binaural advantages which allows us to listen better in challenging acoustic (i.e., noisy) situations.

Note: This is a two-part course; both sessions must be attended to earn Tier One CEUs.


3:00 PM - 4:30 PM
Improving Patient Experience - On the Phone and In Your Office
Heather Sager
Carl Cook


Would you like to "WOW" every patient who calls and visits your practice? Every day you have the opportunities to influence and delight your patients. Learn why the experience each patient has with you is so important to the success of the practice and how to achieve the "patient experience" results you desire. By utilizing proven customer service process and beliefs, this course will guide each step of the patient experience. We will focus on several areas including: engaging the patient during the first phone call, delivering a meaningful introduction, and eliciting emotional tie-ins on the phone and in the practice.



7:30 PM - 10:00 PM
Friday Night Event: The Cherry-on-Top Party by the Pool
Pretty please—join your friends and colleagues at the Cherry Lounge in the Red Rock Resort for a truly Vegas Style Event complete with dinner, entertainment and a few “Famous” Vegas regulars! Got game? You bet we do—gaming for a great time and a great cause! Bet at craps, roulette and black jack and bet on the Audiology Patient Choice Act at this winner take all Vegas night style event!
Sponsored by CareCredit





Saturday, November 8, 2014

7:00 AM – 8:00 AM
Breakfast in the Exhibit Hall



8:00 AM - 9:30 AM
"Game Changer" General Session: Understanding the Speech-Understanding Problems of Older Adults
Larry Humes, Ph.D.
There is little debate regarding the prevalence of speech-communication difficulties of many older adults. There is considerable debate, however, with regard to why older adults experience such difficulties for unaided and aided listening. Several hypotheses have been offered to explain these difficulties. In this presentation, the evidence for and against the peripheral, central-auditory, and cognitive hypotheses will be reviewed. Implications for intervention, especially aided speech understanding, will also be noted.


10:00 AM - 11:30 AM
Live Business Plan Competition
Join us for a glimpse into the future of practice management as presented by future Doctors of Audiology! The ADA Student Business Plan Competition will culminate during this session when five finalists present their final business plans to our live audience and a panel of judges. We will all walk away with a new perspective and the Grand Prize Winner (s) will walk away with a $5,000 cash grant to be used to transform their future as leaders in audiology practice management.


11:30 AM – 1:00 PM
Lunch in the Exhibit Hall



1:00 PM - 2:30 PM
How to Evaluate and Value Your Business
Ronald Gleitman, Ph.D.
Audiology practices are valuable business assets. Maintaining and growing a practice is vital. In addition, practices can be bought and sold. It is necessary to evaluate the worth of a practice for business planning, purchase, selling, financial planning, partnership agreements, or benchmarking. This presentation will discuss first the evalution components of a practice and then the different methods of business valuation and how business life events effect the value of a business.


1:00 PM - 2:30 PM
Selling Techniques for Different Personality Types
Erin Wright, Au.D.
Do you find you are giving the same spiel to every new client who comes to see you? Do you wonder why its so easy to sell to some people, and other's seem to walk? Learn how to assess different buying styles before you are finished with case history so you can present information in a style that your client can connect with.


1:00 PM - 2:30 PM
Three Simple Steps to Awesome Aural Rehab
Dusty Jessen, Au.D.
Aural rehabilitation is at the very root of our profession, and we know that hearing aids are only one piece of the aural rehab puzzle. Yet studies show that very few hearing care professionals provide structured aural rehab programs, which may contribute to our lack of progress in terms of patient satisfaction and market penetration. Professionals report lack of time, reimbursement, and patient compliance as reasons for not providing a structured AR program. As a practicing audiologist, I faced similar challenges; therefore, I created an easy and efficient three-step approach to ensure every patient receives a complete communication solution.


1:00 PM - 2:30 PM
Who Are We Really Working For? The Complex New Relationship between Audiology and Industry
David Smriga, MA
The 'big picture'relationship between the dispensing audiology community and hearing aid manufacturing was built on an understanding of and mutual respect for co-dependency. Manufacturers needed audiology to sell their products. Audiology needed manufacturers to exhibit at and sponsor their conventions. Today, audiologists find themselves competing with or employed by manufacturers to sell products. This has put stress on two key pillars of audiology care - independent practice AND independent decision making. This presentation will explore this new distribution reality from the perspective of audiology's future, and will offer some 'out-of-the-box'approaches to surviving and thriving in this new world order.


2:45 PM - 4:15 PM
Beating Big Box Retailers at the Price Game: Winning a Fight No One Says You Can Win
Al Turri, Au.D. Kevin St Clergy, M.S.
Big box retailers have changed the game. Patients are more price conscious than ever before. This course will introduce you to a practice model that will change the game for the big box retailers and have your patients returning hearing aids they bought from them to do business with you. This practice model is proven and continues to work every single day.The course will focus on results from the new model, advertising, and a new counseling process.


2:45 PM - 4:15 PM
Management of High Frequency Hearing Loss in a Co-Managed Patient Care Model with a New Implantable
George Cire, Au.D.
Doug Backous, MD
Michele Fusco, MA

In this 90 minute session, the presenters will describe a newly approved implantable treatment option for patients with high frequency sensorineural Hearing Loss. Information will cover identification and candidacy procedures and an overview of the concepts surrounding Electro-Acoustic stimulation as it applies to cochlear Implantation where both acoustic amplification and electric hearing are used to treat ski-slope configuration, high frequency sensorineural hearing loss.Since this encompasses both a surgical procedure and conventional audiologic rehabilitation a novel concept of a co-managed patient will be presented. This will include preliminary data from a pilot program where providers in private audiology practices are matched with surgeons in implant centers to frame a provider network that can facilitate a co-managed treatment paradigm. Views from both the Audiologist and Surgeon will be presented.


2:45 PM - 4:15 PM
Comparing and Contrasting Modified TRT Counseling and psychological Intervention within Audiology PART 1
Timothy Atchison, Ph.D.
Leslie Dalton, Jr., Ph.D.
Gary Byrd, Ph.D.

The role and procedures of counseling specifically for audiologist will be presented. A team of experienced psychology professors will provide a differential analysis of the types of counseling and their appropriateness for audiology. Work sessions will allow hands-on practice with theories and applications such as CBT and TRT in the evaluation of tinnitus, TBI, tCAPD and others. Specific focus will be placed on the reduction of anxiety, determination of critical depression and the rules for knowing when to refer.


2:45 PM - 4:15 PM
Exit Strategy & Succession Planning
> Clifford Carey
Selling your life's work can be one of the toughest challenges for the audiology practice owner. The thought can be unnerving, distasteful or simply beyond your scope of expertise. In this discussion, we will learn how to earn the best sale price while limiting your tax exposure, determine a reasonable timeline with agreeable responsibilities after the sale and identify an appropriate buyer type to leave a lasting legacy.


4:30 PM - 6:00 PM
Transitioning Your Practice to a New Owner
Craig Castelli
This presentation applies equally to sellers and buyers of private audiology practices, and addresses the key strategies and tactics for ensuring that a transition to new ownership takes places effectively with minimal interruption to patients, staff, referral sources, and daily operations. Planning and executing a successful transition requires an understanding of the legal, financial, and strategic aspects of an ownership change, and the execution of recommended actions in all three phases: prior to closing; the first 30, 60, and 90 days after closing; and over the long-term.


4:30 PM - 6:00 PM
A Time-Efficient Form for Documenting Hearing Aid Benefit
Ron Leavitt, Au.D.
Nikki Clark

Recently Audioscan initiated a competition to find the best hearing aid fitting and verification protocol. This presentation will summarize the suggestions from the blind-juried, award-winning entry and review the relevant literature that led to development of this one-page form. To quote the reviewer panel comments, this presentation condenses 30 years of research into a single-page form that documents hearing aid fit and suggests possible central auditory problems and counselling needs. As the profession of audiology moves forward third-party billing will likely require such hearing aid performance validation.


4:30 PM - 6:00 PM
24/7 Hearing for Your Patients: The New Reality with Provocative Challenges
Helena Solodar, Au.D.
Extended wear hearing was introduced in 2007. Thousands of people with mild to moderately severe hearing loss wear deep in the canal hearing devices 24/7 for months at a time. Determining appropriate candidates for extended wear devices; verifying the fitting; and assessing the psychosocial impact of wearing a "no hassle" device on patients, are among the topics to be discussed.


4:30 PM - 6:00 PM
Comparing and Contrasting Modified TRT Counseling and psychological Intervention within Audiology PART 2
Timothy Atchison, Ph.D.
Leslie Dalton, Jr., Ph.D.
Gary Byrd, Ph.D.

The role and procedures of counseling specifically for audiologist will be presented. A team of experienced psychology professors will provide a differential analysis of the types of counseling and their appropriateness for audiology. Work sessions will allow hands-on practice with theories and applications such as CBT and TRT in the evaluation of tinnitus, TBI, tCAPD and others. Specific focus will be placed on the reduction of anxiety, determination of critical depression and the rules for knowing when to refer.


Sunday, November 9, 2014



7:00 AM – 8:00 AM
Breakfast
Sunday Session Attendees only



8:00 AM - 9:30 AM
Audiology With a Purpose Game Show
Tabitha Parent Buck, Au.D.
Douglas Beck, Au.D.

The first annual 'Audiology With a Purpose Game Show' is designed to assess, delight, educate and instruct practitioners with regard to contemporary clinical issues and content. Your audiology knowledge will be challenged and tested in this session. Questions and insightful discussions will focus on audiograms, cochlear dead regions, word recognition tests and score interpretation, noise reduction and adaptive directionality, frequency lowering and issues related to hearing loss and music. This engaging session will use of audience polling with handheld 'clicker'to gather input from participants, allow for instant analysis and prompt further dialogue on issues raised.

This session involves active audience polling and discussions. No slides are being posted in advance, but the slides will be made available after the session.


8:00 AM - 9:30 AM
CAPD: The Elephant in our Heads (Some Assembly Required)
Michael Webb, MS
Central auditory processing disorders (CAPD) --assessment and treatment--exists on the extreme periphery of most audiologists' experience, training, and practice. While CAPD practice is not for all, it can be for some. CAPD services in private practice is a "wild frontier, "an incursion into territory usually held by universities, large medical centers, and other specialty locations. But there is a scarcity of services available. The course can be rugged, but the rewards can be great. It is possible to create a profitable and satisfying CAPD component in audiology practice with study, work, and due diligence. Plus a big passion.


8:00 AM - 11:00 AM
What Every Audiologist Needs to Know About Asset Protection, Tax Reduction and Estate Planning Strategies
Larry Oxenham
This course teaches proven and effective strategies to prevent and protect against lawsuits, allowing you the peace of mind necessary to focus on improved patient care. By the end of the presentation you will know how to: 1)Protect 100% of your assets from lawsuits. You will learn how to make yourself so unattractive to a plaintiff attorney that they will never pursue a lawsuit against you. 2)Reduce liability insurance cost and protect your practice, property, and personal assets in the event of a judgment in excess of liability insurance or an exclusion in a policy. 3)Avoid the most common mistakes made by audiologists and their advisors. It takes a lifetime to accumulate your assets. Take two hours to protect them.


8:00 AM - 12:00 PM
Women Unite
Natalie Phillips, Au.D., FAAA
Gyl Kasewurm, Au.D.
D’Anne Rudden, Au.D., CCC-A, F-AAA
A.U. Bankaitis, Ph.D

A panel of audiologists will be discussing the challenges we face as courageous women in our profession in this women-only session. Prepare to arm yourself with knowledge and understanding of current trends in compensation. The time is NOW to elevate your expectations and promote your self as a woman as negotiations and work presentation tips will be discussed. Learn how to mentor with other like-minded women to balance the environments between life and work. Being proactive in these efforts will assist in increasing practice strategies, patient satisfaction, and generate an atmosphere conducive to better performance, efficiency, and profitability. Let’s make this happen!