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ADA Student Business Plan Competition

Attention ADA Students—Do you have an entrepreneurial spirit and a desire to create your own destiny? Does your future include private practice ownership?

If so, it’s time to get down to business and get your business plan ready, polished and perfected for the ADA 2016 Business Plan Competition. This year’s competition will focus on creating a business plan for a start-up audiology practice that is future-focused.

Executive Summary Due May 16
During the first round of the 2016 competition, contestants will be required to submit only the executive summary for their business plan for the judges to review (Due by May 16).
  • Click here for more information and to submit.

    Reminder: Business plan submissions are due no later than 5:00 p.m. EDT on Tuesday, July 7th.

    Confirmed contestants must submit an executive summary for judges’ review no later than Monday, May 16th. Contestants who are invited to the second round will be required to submit a complete written business plan using SBA guidelines (this will be due July 11th). Finalists will receive an all-expense paid trip to the AuDacity Conference at the Loews Coronado Bay Resort in San Diego, CA, November 10 - 12, 2016, where they will present their business plans in person.

    The Grand Prize Winner will receive a $5,000 ADA cash grant to be used to advance business objectives and enhance business and leadership skills.

    Business plans will be judged based on the following criteria:
    1. Creativity
    2. Feasibility
    3. Completeness
    4. Cohesiveness throughout the document
    5. Professionalism and polish

    Executive Summary Submission

    Each confirmed participant must prepare and submit a high-level executive summary not later than 5:00 p.m. Eastern time on May 16, 2016. The Executive Summary should contain the following elements and be no more than two pages:
    • Your business's name and location
    • A summary of the rationale for practice start up and the unique value proposition of your practice and/or the problem that the establishment of your practice will solve
    • A simple explanation of your practice concept (include projecting staffing, services provided, target market etc.)
    • A description of your practice’s competitive advantages
    • A summary of the management team you've assembled whose experience meets your practice’s needs
    • Summary financial data that is realistic, accurate and compelling, including projected start-up capital requirements


    Prior to submitting your application/intent to participate, please review eligibility requirements and submission guidelines. The letter of intent to submit must be completed no later than 5:00 p.m. Eastern Time on Thursday, March 31, 2016. The system will close at 5:00 p.m. Eastern Time, and no submissions will be received after that deadline.

    Important Deadlines
    Monday, May 16th Executive Summary Due
    Wednesday, June 1st Second Round Participants Notified to Submit Full Business Plan
    Monday, July 11th
    by 5:00 pm EDT
    Deadline to submit Written Business Plan online.
    Thursday, July 21st
    Notification of Semifinalists
    July 25 – August 10
    Interviews and Feedback to Semifinalists
    Wednesday, August 24th
    by 5:00 pm EDT
    Deadline to submit revised Written Business Plan online.
    Wednesday, September 7th
    Notification of Finalists
    Thursday, November 10th
    Presentation Practice Session
    Saturday, November 12th
    ADA Open Student Business Plan Competition

    General Notices
    Use of Materials: ADA reserves the right to use material prepared for the Competition in publicizing and promoting the event. ADA may use these materials in any printed materials and any videotape or other medium that it may produce. ADA may videotape any portion of the Competition and utilize these tapes in any way that its sees fit.

    Entry Fees: The ADA Business Plan Competition does not have an entry fee.

    Changes to Competition Rules: While not anticipated, these rules and prizes are subject to change at the discretion of ADA. ADA and its staff and volunteers have the right to interpret these rules according to their own judgment.

    Decisions regarding the Competition and the Winners: All decisions regarding the competition rules, procedures, and processes are at the sole discretion of ADA. Changes and/or interpretations of these rules may be made by the ADA any time. The decision of the participants, semi-finalists, finalists and winner are at the sole discretion of the judges and the ADA. Best efforts will be made to make decisions in accordance with this Official Rules document.

    Eligibility Requirements

    Student Enrollment: The competition is for students enrolled in an Au.D. Program at an accredited university. Students must be ADA student members in good standing.

    Nature of Ventures: The ADA Business Plan Competition is for the development of new, independent audiology practices, which are innovative and future-oriented.

    General Guidelines

    • Non-confidentiality: All sessions of the competition, including but not limited to oral presentations and question/answer sessions, are open to the public at large. Any and all of these sessions may be broadcast to interested persons through media which may include radio, television and the Internet. Any data or information discussed or divulged in public sessions by entrants should be considered information that could possibly enter the public realm, and entrants should not assume any right of confidentiality in any data or information discussed, divulged, or presented in these sessions.

      Due to the nature of the competition, we are not able to ask judges, reviewers, staff, or the audience to agree to or sign non-disclosure statements. ADA cannot guarantee that other individuals will not obtain access to electronic or hard copies of the business plan. All presentations are open to attendees, and some presentations may be videotaped. Attendance by media personnel is expected.

    • Copyrights & Permissions: If a contestant s use copyrighted materials and/or images from a third-party in their submissions or presentations, they must obtain permission and authorization in advance from the owners to use this material.

    Written Business Plan

    • Written Business Plan Submission: A complete written business plan from the confirmed second round participants will be due on or before 5:00 p.m. Eastern Time on Monday, July 11th (more information will be distributed to selected second-round participants).

    • Minimum Contents of the Written Business Plan: your business plan should include
      • Cover Page
      • Executive Summary
      • Company Description
      • Market Research
      • Product/Service Line
      • Marketing & Sales
      • Financial Projections
      • Supporting Information

    • Appendices: should be included only when they support the findings, statements, and observations in the plan. Because of the contestants participating in the competition, judges may not be able to read all the material in the appendices. Therefore, the text portion of the plan must contain all pertinent information in a clear and concise manner.

    Oral Presentations

    Venture presentations will take place on Saturday, November 12th at the AuDacity Conference in San Diego, CA.

    Equipment: Finalists should plan to bring a copy of their presentation on a zip drive or CD. The presentation room is equipped with a large-screen projector and a room PC to run the presentation. You may also connect your laptop directly to the projector to present.

    Business Plan Competition Informational Webinar

    ADA Getting Down To Business Webinar: Tips for Writing a Successful Business Plan

    Presented by Andrew Hebert, Vice President of EarQ

    ADA Getting Down To Business Webinar: How to Effectively Brand Your Practice for Success Today (and Tomorrow)

    Presented by Cliff Carey, Communications Director for EarQ

    Learn from experts about best practices and important components in the development of a creative, feasible and professional business plan.

    ADA Getting Down To Business Webinar: 10 Minutes to a Profitable Price Structure

    Presented by James Page and Brenna Besemer

    Suggested Resource Materials for Review in Completing the Business Plan

    Small Business Administration:
    SBA - Writing a Business Plan

    Financial Statements Template Gallery
    Startup Business Plan Template

    Audiology Business Information:
    audiology.advanceweb.com/ebook/magazine.aspx?EBK=AA032111# (page 40)
    journals.lww.com/thehearingjournal/toc/2006/07000 (page 10)
    journals.lww.com/thehearingjournal/toc/2010/09000 (page 19)

    Mission Statements:

    Business Goals and Objectives:


    Target Market:

    Market Share:


    Business Models:

    To Incorporate or Not to Incorporate:
    Audiology Today Jan/Feb 2005

    Financial Management:

    Plan for Practice Profitability:

    Breakeven Analysis:

    The Statement of Statements:

    Accounting 101:
    Audiology Today May/June 2005

    Accounting 102:
    Audiology Today July/Aug 2005

    Finance Considerations:
    Audiology Today Sept/Oct 2005

    ACME Resources:
    ACME Audiology Chart of Accounts
    ACME Audiology Practice Budget Worksheet
    ACME Audiology Practice Cash Flow
    ACME Audiology Practice Assessment Tool

    ADA Basic Accounting Principles
    Balance Sheets Income statements, and Statements of Cash Flow.pdf
    Cash Sensitivity Analysis
    Quickbooks Accounts List for LLC
    Webliography Financial Management