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2011 Convention Schedule

Thursday, November 3, 2011

7:00 A.M. – 7:00 P.M.

Registration Open

7:30 A.M. – 3:30 P.M.

CAOHC Professional Supervisors Course

8:00 A.M. - 3:15 P.M.

Pre-Conference Workshops: TRACK 1
Fundamentals of Coding & Reimbursement
Kim Cavitt, Au.D.

The course will include an extensive bottom-to-top review of coding and the problems that it creates. CPT, HCPCS, and ICD9 coding will be discussed as will how to compliantly use these coding systems to maximize efficient reimbursement. We will discuss correct coding for different clinical situations, and how to maximize both compliance and reimbursement in the way you code. (3 hours)

Pricing Hearing Aids for the 21st Century
Kim Cavitt Au.D.
While third-party insurers now cover the costs associated with a large percentage of hearing aid sales in the United States, the audiology community has not modified its pricing or billing structure to reflect the differences between private and third-party payment. In this workshop we will discuss the differences between unbundled and bundled hearing aid pricing models and explore options for hearing aid pricing for succeeding in the new hearing aid marketplace. After this course, participants will be able to demonstrate the differences between the hearing aid-related CPT and HCPCS codes and be able to complete a break-even and break-even plus profit analysis for their practice. (3 hours)

Pre-Conference Workshops: TRACK 2
ADA Business Management Training Program: Module 1 Financial Management
ADA is pleased to introduce the Audiology Business Management Training Program, which is designed to equip audiologists with the tools and training needed to effectively manage the business components of a private practice.

Module 1: Financial Management will be launched as a six-hour pre-conference workshop. The curriculum, developed by ADA's education committee and delivered by experts will focus on four key areas:

  • Accounting Principles and Controls
  • Practice Tax Law
  • Budgeting and Forecasting
  • Reporting and Analysis

Through its design, the ADA Audiology Business Management Training Program will provide the knowledge and education necessary to expand the skill sets of audiologists who have limited, intermediate and advanced knowledge of business management. Audiologists who successfully complete the entire series of five modules may earn an ADA Certificate in Audiology Business Management. Each module may also be taken independently. (6 hours)

Pre-Conference Workshops: TRACK 3
High Tech, High Touch Hearing Aid Selection & Fitting
Wendy Switalski Au.D.; Dr. Brian Taylor Au.D.
There are several recently published studies suggesting a strong positive relationship between patient satisfaction, practice revenue and quality. In each of these studies the authors provide a list of procedures and tools that could be used to improve word-of-mouth referrals, patient satisfaction and delivery of patient care. In this workshop we show you how to conduct these tests and procedures in a highly engaging and interactive manner.

Attendees of this workshop will learn how to understand the relationship between quality of care and execution of a standard clinical process; utilize innovative tests and tools that drive quality of care, patient satisfaction and business growth; and implement a step-by-step clinical protocol that is technologically advanced and highly empathic. (6 hours)

Pre-Conference Workshops: TRACK 4
CAOHC Professional Supervisors Course
ADA is pleased to announce that it has partnered with Council for Accreditation in Occupational Hearing Conservation (CAOHC), to bring CAOHC's Professional Supervisor Workshop to the ADA Annual Convention. The Professional Supervisor workshop is an intermediate-level course with a specific emphasis on the real world application of audiology expertise as encountered in occupational settings. Lectures will include a review of the current literature and recommended practice guidelines. In addition instructors will present employee case studies for participant problem solving, critical thinking and small group discussion. Case presentations will illuminate responsibilities of Professional Supervisors, guidelines for managing "problem audiograms", and determination of work relatedness.

This workshop is intended for audiologists and physicians who supervise and review audiometric testing from hearing loss prevention (HLP) programs. Participants should have prior understanding of governmental regulations and components of hearing loss prevention programs and interest and/or experience in providing profession supervision in hearing loss prevention programs. Participants should register for the course by taking the following link: http://www.caohc.org/ps_workshop/what_is_ps.php. Participants will be able to claim 7.5 hours of Category 1 PRA continuing medical education (CME) credits from this activity. Audiologists can claim AAA and ASHA credits for this activity (through CAOHC). (7.5 hour)

8:00 A.M. – 11:00 A.M.

ABA Pediatric Audiology Specialty Certification Exam

11:15 A.M. – 12:00 P.M.

Workshop Lunch

8:00 A.M. – 5:00 P.M.

Exhibitor Installation
3:30 P.M. - 5:30 P.M. General Session & Keynote Speaker
Michael Staver

The most courageous leaders look to Michael Staver for the inspiration and strategies they need to fight the battles they face. Michael Staver provides keynotes as well as coaching, consulting, and training programs that help every member of your team achieve amazing results. With a master’s degree in counseling psychology and a bachelor’s degree in business administration, he understands the importance of results and can assist your organization in the successful pursuit of its objectives.

Michael’s commitment to his clients is evident in the content and delivery of his message. His message is centered on his fundamental belief that each person and every organization has the potential to achieve outstanding results. Michael has an uncanny ability to make the most complex ideas simple and memorable. His sense of humor, depth of knowledge, and caring attitude, will keep your attendees engaged from start to finish.

5:30 p.m. – 7:00 p.m.

Opening Reception in Exhibit Hall

Friday, November 4, 2011

7:00 A.M. – 5:00 P.M.

Registration Open

7:00 A.M. – 8:00 P.M.

Continental Breakfast

7:00 A.M. – 8:00 P.M.

ADA Listserve Roundtable Discussions

8:00 A.M. - 9:30 A.M.

CONCURRENT SESSIONS

Five New Studies from BHI to Promote Audiology
Sergei Kochkin, Ph.D.

Five new publications will be presented from the MarkeTrak VIII survey (2009): 1. The efficacy of hearing aids in achieving compensation equity in the workplace. 2. The market for direct mail and personal sound amplifying products (PSAPs) 3. Validity and reliability of the BHI Quick Hearing Check 4. Patient satisfaction with mini-BTE hearing aids 5. Benefit and quality of life changes associated with hearing aid usage.


Industrial Audiology 101: The “How to” Manual
Nancy N. Green, Au.D.

Many audiologists believe whole-heartedly in the principle of hearing loss prevention, but are sometimes at a loss as to how to provide these services in their practices. This seminar will provide information on how to: 1) properly provide industrial hearing conservation and hearing loss prevention services in any practice setting; 2) market industrial audiology services to area businesses; 3) determine what information businesses expect to be provided with in order to be compliant with federal law; and 4) locate additional education and training resources on hearing conservation and hearing loss prevention issues.


Motivational Influence Part I
Douglas Beck, Au.D. and Michael Harvey, Ph.D.

Motivational influence is a synergistic amalgamation of two areas of study within psychology. In particular, the relationship building and outcomes-oriented benefits of “Motivational Interviewing” are combined with “Influence” to reveal which human behaviors are likely to negatively and positively impact decision making and outcomes. The foundations and history of Motivational Interviewing and Influence will be discussed from a psychologist’s perspective in this two-part session and direct application to audiology and dispensing protocols will be offered and explored.


High Frequency Audiometry: An Underutilized Clinical Tool
Linda Remensnyder, Au.D. and Carly Smith, Au.D.

High frequency audiometry (HFA) is a sensitive tool with fast administration that is underutilized as a diagnostic measure for hearing loss issues. In this presentation, attendees will learn that the incorporation of HFA to flesh out a variety of hearing disorders makes it a viable clinical tool--especially for the private practitioner. The HFA assessment is fast, easy to administer, and easily accessible. Convincing evidence will be presented that HFA symmetry (for diagnosis) and the level of threshold responses (for management) provides supplemental value to the audiologists’ test battery.

9:30 A.M. – 10:00 A.M.

Refreshment Break in Exhibit Hall

10:00 A.M. - 11:30 A.M.

CONCURRENT SESSIONS

Know the Ropes of Being a Preceptor and Avoid Getting Lost in the Sea
Tricia Dabrowski, Au.D. and Thomas Goyne, Au.D.

Professional movement towards autonomy requires that we create a strong educational model for student audiologists, while considering a personal commitment to mentor future colleagues in clinical skill and practice management techniques. Audiologists volunteer to precept because they enjoy the personal satisfaction of working with students and want to share their enthusiasm for the profession, while contributing to the education of the next generation. Time spent teaching can result in lengthening the preceptor’s work day or potentially decrease productivity. This presentation will review key elements of critical thinking and effective strategies to minimize the students impact on your practice while optimizing the educational experience.


Internet Marketing & Hearing Aids III: Utilizing Social Media to Grow Your Practice
Kevin St.Clergy, M.S.

This presentation will reveal how attendees can effectively use social media to educate their patients on various aspects of audiology and hearing aids. Using tools such as videos, articles, blog posts and podcasts, participants will discover how these tools can reach a very large audience in a very short period of time with little or no investment. The session will also cover how some patients are being educated by the wrong people and discuss an action plan for success and social media strategies that get results.


Motivational Influence Part II
Douglas Beck, Au.D. and Michael Harvey, Ph.D.

Motivational influence is a synergistic amalgamation of two areas of study within psychology. In particular, the relationship building and outcomes-oriented benefits of “Motivational Interviewing” are combined with “Influence” to reveal which human behaviors are likely to negatively and positively impact decision making and outcomes. The foundations and history of Motivational Interviewing and Influence will be discussed from a psychologist’s perspective in this two-part session and direct application to audiology and dispensing protocols will be offered and explored.


Patient Management for Primary Care Audiology
Adam Weinstein, M.D. and Craig Johnson, Au.D.

Due to the complexity of providing audiologic evaluation and management, audiologists are in a unique position to identify potential medical issues that require referral. Likewise, when a patient is being treated for a sensory loss, audiologists often have more frequent and lengthy contact with patients than many primary care physicians. This presentation will highlight common medical conditions that can be diagnosed during an audiologist’s routine intake interview and observation of a patient’s physical characteristics. Questions and observations will be reviewed related to general medical systems including dermalogical, cardiovascular, orthopedic, vision, and overall health and maintenance. The session will detail the laboratory or radiographic procedures that are correlated to the physical observations and/or history, where appropriate.

11:30 A.M. – 1:00 P.M.

Lunch in the Exhibit Hall

1:00 P.M. - 2:30 P.M.

CONCURRENT SESSIONS

Improved Patient Care through Lawsuit Protection and Prevention for Audiologists
Larry Oxenham, CFP

This presentation will teach proven strategies to prevent and protect against lawsuits, allowing audiologists the peace of mind necessary to focus on improved patient care. Attendees will learn lawsuit protection strategies most advisors are unaware of. The session will cover sources of lawsuits


Marketing to the Mature Marketplace: 10 Pathways to Success in 2011 and Beyond
Don Marsh, B.A.

We have reached a unique moment in our nation’s history, when one in three Americans will be over the age of 50, with the expectation of living longer than previous generations. For audiologists and their staff, the ability to better understand and communicate with this unique target audience will be the pathway to increased patient satisfaction, continued patient loyalty and long-term practice growth. This presentation will help attendees understand how the unique physical and cognitive changes that occur with aging impact the decision-making process; develop enhanced relationship-building skills for all staff levels that lead to increased patient satisfaction and long-term practice growth; and create non-traditional marketing programs proven to be effective, especially in times of economic challenge and limited budgets.


Caring about Counseling: The Journey for Families and Professionals
Johnnie Sexton, Au.D.

The CARE Project introduces the participants to 7 emotional stages of grief associated with deafness and hard of hearing individuals and allows them to learn from and analyze eight perspectives presented through a documentary film viewing. This process will require active listening on the part of the participants as each story is viewed in order to identify the different emotions discussed. Participants will learn to become active listeners through shared experiences when counseling patients and their families.


Tinnitus: Radiators, Chickenpox and Keys to Success Part I
Stephen Nagler, M.D.

This two-part presentation addresses the nature of the aversive response to tinnitus and offers a series of principles that audiologists can readily employ to achieve meaningful and long lasting relief for individuals suffering from intrusive tinnitus, hyperacusis, and misophonia. Attendees will gain an appreciation for the crucial role of both counseling and sound therapy with an eye towards achieving successful outcomes. A universally applicable practical stepwise approach to counseling is outlined. The presentation also includes a section on “the business of tinnitus” with strategies for insuring that those audiologists who choose to devote part of their time to treating this underserved and largely misunderstood segment of the population will find it to be not only emotionally rewarding, but financially rewarding as well – in an era when third‑party payors have made it challenging to do so.

2:30 P.M. – 3:00 P.M.

Refreshment Break in Exhibit Hall

3:00 P.M. - 4:30 P.M.

CONCURRENT SESSIONS

Asking the Right Questions So You Can Document the Best Answers
Kim Cavitt, Au.D. and Brian Urban, Au.D.

This presentation will focus on the fundamentals of case history, patient and physician recommendations, and the associated documentation requirements of audiologists. We will discuss the intricacies of taking comprehensive case histories as well as how to document your case history, results, and recommendations to meet the requirements of medical necessity and patient care coordination. After this presentation, attendees will be able to define the differences between audiologic, medical, family, hearing aid, and social histories; list the requirements for documenting medical necessity; and demonstrate appropriate documentation of patient results and recommendations.


Current Tax and Financial Implications for Practice Owners
Anna Fink, CPA

This presentation will discuss what your practice needs to understand about current tax laws and how to succeed as a small business. We will discuss current business and individual tax law and what credits and deductions you should be aware of. In addition, we will discuss how to track your income and expenses for the best financial management of your practice. Other topics will include small business deductions; Quickbooks; accrual vs cash accounting; integration of accounts receivable/practice management systems with accounting records; cash management and tracking; credit card matters; and working with staff to do these functions efficiently and accurately.


Verification of Advanced Hearing Aid Features: Good for Your Patients and Your Practice
Elizabeth Thompson, Au.D. and Jessica Zellmer, Au.D.

With advancements in today’s verification equipment we are able to go beyond evaluation of the gain/output of hearing instruments. This presentation will discuss how to evaluate directional microphone function in the test box and real ear measurements. In addition we will also examine techniques for evaluation of frequency lowering technology instruments using live-voice and recorded speech stimuli. We will discuss the use of verification to increase the efficiency of your fittings by lowering your return rate and decreasing the number of follow-up adjustments. Lastly we will discuss techniques to market verification measures to attract new patients to your practice.


Tinnitus: Radiators, Chickenpox and Keys to Success Part II
Stephen Nagler, M.D.

This two-part presentation addresses the nature of the aversive response to tinnitus and offers a series of principles that audiologists can readily employ to achieve meaningful and long lasting relief for individuals suffering from intrusive tinnitus, hyperacusis, and misophonia. Attendees will gain an appreciation for the crucial role of both counseling and sound therapy with an eye towards achieving successful outcomes. A universally applicable practical stepwise approach to counseling is outlined. The presentation also includes a section on “the business of tinnitus” with strategies for insuring that those audiologists who choose to devote part of their time to treating this underserved and largely misunderstood segment of the population will find it to be not only emotionally rewarding, but financially rewarding as well – in an era when third‑party payors have made it challenging to do so.

4:30 P.M. – 6:00 P.M.

New Member/First Time Attendee Meet & Greet

4:30 P.M. – 6:00 P.M.

Starkey Students-Only Course

7:00 P.M. – 10:00 P.M.

ADA Pool Party

Saturday, November 5, 2011

7:30 A.M. – 4:30 P.M. Registration Open
8:00 A.M. – 9:30 A.M. Member Breakfast/Business Meeting
9:30 A.M. – 10:00 A.M. PAC Half-hour Happy Hour
9:30 A.M. – 1:00 P.M. Exhibit Hall Open
11:30 A.M. – 12:45 P.M. Closed Session: Students and Mentors
12:00 P.M. – 1:00 P.M. Lunch in the Exhibit Hall
1:00 P.M. - 2:30 P.M. CONCURRENT SESSIONS
Doctors of Audiology: Moving Out of the Shadow of the Elephant
Nancy N. Green, Au.D. Many audiologists who have recently earned an Au.D. degree find themselves returning to various workplaces with renewed enthusiasm and dedication, but encounter difficulty changing the way their performance is viewed and evaluated within the practice. This session will address those status quo behaviors which continue to keep audiology functioning "in the shadow" of otolaryngology, and how each individual audiologist might embrace a more modern professional perspective in order to re-value the profession of audiology, and how each professional might find and use their own power and potential for change.


Performance Enhancement through Quality Feedback: Handling Difficult Employees
Ryan Setzer and Viki Ryan, RN Employees whose behaviors appear to be incongruous with the rest of the team can be a challenge. When their performance, or lack of it, is added to your constantly overloaded daily activities, stress, and frustration may lead you to handle them in a way that merely exacerbates the situation. Regardless of how justifiable it may be, confrontation rarely gains a commitment to change anything. Complacency in these situations will be the poison that spoils the well. This session is a uniquely designed leadership program guaranteed to enhance your ability to turn your problem employees into productive ones. Learn what makes people perform at levels that are inconsistent with the established standards and practices of your organization. Add results-oriented techniques and strategies to your arsenal.


How to Enhance Patient Involvement in the Treatment Process
Kenneth Smith, Ph.D. and Beth Ehrlich, Au.D. Direct patient involvement in the treatment process can enhance the quality of care, decrease or eliminate return for credit problems and serve to promote the practice. This presentation will cover information on changes in the physical setting (monitors, etc.), structure of patient education classes, use of web-based sales and education techniques, and verification procedures to drive and enhance patient care, all within a framework of business profitability and survival.


Symptomatic Vestibular and Auditory Dysfunction at 25: A Case Study Pertaining to Significance of Early Detection and Care
Lisa Mariello-Baiada, M.S. and Darius Zamani, B.S. This presentation will focus on the study of a 25 year-old vestibular schwannoma patient and the tools utilized for his benefit. The patient described symptoms of imbalance, aural fullness, and unilateral hearing loss in the right ear. Comprehensive audiologic, electrophysiologic, and vestibular diagnostics were consistent with unilateral vestibular schwannoma. Counseling measures were employed to the patient indicating significance of imaging follow up concerning testing results. The goal of this session is to encourage audiologists to view each patient as an individual case and to emphasize the use of appropriate diagnostic tools.
2:30 P.M. – 2:45 P.M. Break
2:45 P.M. - 4:15 P.M. CONCURRENT SESSIONS
Looping America
William Peyton, M.A. What began as a grass roots movement in Western Michigan nearly a decade ago, has become a nationwide trend in hearing assistance. Audio Frequency Induction Loop Systems (AFILS) have become the go-to assistive technology for the hard of hearing. Looping has grown from an oddity to a mainstream topic. We will discuss the progress of this movement and most importantly the impact it has had and can have on private practice audiologists across the country.


Fewer Audiologists and More Patients: So What, How Will That Affect My Practice?
Barry Freeman, Ph.D. and Ian Windmill, Ph.D. The population of persons age 65 and older is increasing and will require the profession to train more audiologists or introduce clinical efficiencies to maintain today's practitioner to patient ratio. Paradoxically, there are calls to reduce the number of academic programs and, yet, the remaining programs do not appear willing to increase their enrollments. Couple these challenges of training an adequate number of audiologists with a 41 percent per decade attrition of current graduates from the profession. This session will examine these facts and challenges and present strategies to expand or extend capacity to manage the anticipated increase in demand.


Vestibular Rehabilitation for Primary Care Audiology
Craig Johnson, Au.D. While audiologists have been providing diagnostic balance services for over four decades, diagnosis of balance issues has not been exclusive to our profession. The purpose of this session will be to provide a vestibular rehabilitative model based on outcome data collected over the past eight years that relies upon the audiologist as the manager of balance issues. Rehabilitative strategies for these patients will be covered in detail and outcome data for their successful rehabilitative treatment will be revealed. Audiologists will be encouraged to treat uncompensated peripheral lesions as opposed to referring to physical therapy. This change in rehabilitative responsibility will help facilitate the audiologist to be recognized as the preferred referral resource for primary care physicians.


Diabetes Update for the Audiologist
Pamela Parker, M.D. The purpose of this presentation is to provide a comprehensive background and review current information regarding diabetes. Diabetes evaluation and care have changed considerably over the past ten years. Students and practitioners may not have immediate access to the most current information. After this presentation, all attendees should feel comfortable with the most recent guidelines and practices. A brief explanation of the various forms of diabetes, and pathophysiology of each type, will be reviewed. Diagnostic criteria and acute/chronic complications will be described along with strategies to prevent or postpone them. Pharmacologic and nonpharmacologic therapies will be outlined, and audiologic repercussions for diabetics will be discussed.
4:30 P.M. - 6:00 P.M. CONCURRENT SESSIONS
How Hearing Loops Invigorate your Patients, your Practice and the Profession
Linda Remensnyder, Au.D. and Juliette Sterkens, Au.D. This presentation will describe the impact the provision of hearing loops has had on private practices and share marketing materials targeted to both patients and prospective venues. The presenters will also teach the means of evaluating telecoils, encourage the adoption of installation standards, and provide documentation of over-the-top consumer satisfaction levels via their loop questionnaires. The presentation will prove that hearing loops constitute the last frontier in terms of providing the total solution to hearing care.


Surfing 101: Catch the Wave of the Future and Successfully Incorporate an Audiology Assistant into Your Practice
Nichole Kingham, Au.D. and Kevin St.Clergy, M.S. In the busy practice, audiologists must rethink how to manage their time and resources to remain productive and viable without sacrificing service and patient care. The audiology assistant is an underutilized tool for boosting productivity and improving patient care simultaneously. Having the proper tools is key. This course will illustrate how a busy practice can successfully train and incorporate audiology assistants and will give examples of how productivity and patient care can be improved.


Tinnitus Evaluation and Management Using Combined Modalities
Erin Walborn, Au.D. Dr. Walborn has been evaluating and treating tinnitus and hyperacusis patients using a holistic approach in addition to sound therapy and TRT management. Results have been dramatic with patients going from Severe on their THI down to mild or no handicap in a matter of weeks or months. This course will focus on the evaluation and management of these patients using combined modalities including stress management, mindfulness, and physical therapy. Attendees will learn how to appropriately evaluate and test tinnitus and hyperacusis patients, learn to treat hyperacusis and misophonia as separate problems, and learn how to treat tinnitus/hyperacusis patients using a combined modality approach.


An Analysis of Internet Websites for Accurate Drug Information
Robert DiSogra, Au.D. Access to drug information on the internet has not only allowed professionals to access a particular drug's indicated use and side effects but it also allows consumers to access this same information. Consequently, with no medical background at all, anyone can put up a website that provides drug information, including side effects. The consumer is so overwhelmed that they could look to you, their audiologist, for guidance. At the same time, you should be more aware of which websites your patients should be looking at for the most up-to-date information about the drugs they are taking. A good working relationship with the prescribing physician and pharmacist is a key component to managing your patient.
7:00 p.m. – 10:00 p.m. Saturday Night Soiree