AuDacity 2018 Conference - Course Descriptions

October 22-24, 2018
Gaylord Palms Resort
Orlando, Florida

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Course Descriptions

Sunday, October 21, 2018 — WORKSHOPS
(Please note these courses are not sponsored by ADA, separate registration required)
See Workshops
Monday, October 22, 2018

8:00 AM - 9:30 AM

Co-Morbidities Systems Overview

Victor Bray, Ph.D.

9:30 AM - 10:00 AM

Break

10:00 AM - 11:30 AM

Documenting and Communicating with Physicians
Audiovestibular Co-Morbidities

David Zapala, Ph..D.

11:30 AM - 1:00 PM

Lunch

1:00 PM - 2:30 PM

Healthcare Provider Collaboration on Co-Morbidities

  • Brain/Neurologic – Nicholas Reed, Ph.D.
  • Oncology and Ototoxicity – Michelle Mcelhannon, Pharm.D.
  • Panel Discussion

2:30 PM - 3:00 PM

Break

3:00 PM - 4:30 PM

Healthcare Provider Collaboration on Co-Morbidities

  • Kidney Failure/Dialysis Effects on Balance – Richard Gans, Ph.D.
  • Pancreas and Diabetes – Christopher Spankovich, Au.D., Ph.D., M.P.H.
  • Cardiopulmonary – Carol Knightley, Au.D.
  • Panel Session and Wrap-Up

4:30 PM - 5:30 PM

The Ins and Outs of Practice Accreditation

The Academy of Doctors of Audiology (ADA) has developed a practice accreditation program to recognize clinics that meet or exceed national standards, which exemplify best clinical and business practices in the delivery of audiologic care.

Unlike certification programs, which are designed to measure the individual knowledge of audiologists, the ADA Practice Accreditation Program will measure clinic processes and procedures against a set of peer-reviewed, evidence-based standards. ADA-accredited practices will demonstrate a commitment to patient-centered care, transparency, and adherence to clinical and ethical guidelines as outlined by leading national organizations and institutions.

This session will provide information of the accreditation process and how to prepare for the accreditation audit.

SPEAKER:

  • Angela Morris, Au.D.

4:30 PM - 5:30 PM

IP Captioned Telephone Services and the Federal Communications Commission

This session will provide an updated perspective on the current FCC regulations regarding Audiologists provision of Captioned Telephones, as well as a proposed rulemaking that was approved at an Open commission meeting on June 7th, 2018. This proposed rulemaking provides the FCC’s considerations for the certification of individuals for captioned telephone services and provides the FCC’s perspective on what process is recommended. We will summarize the comments that were submitted by parties and what the next steps and commenting periods may be available.

OUTCOMES:

  1. Awareness of current FCC regulations regarding the certification of Captioned Telephones.
  2. Status of a proposed rulemaking by the FCC that reconsiders the role of Audiologists in the certification of individuals to use Captioned Telephones.
  3. How to file comments with the FCC regarding this information.

SPEAKER:

  • Jim Skjeveland

5:30 PM - 8:00 PM

Opening Event in Exhibit Hall

Tuesday, October 23, 2018

8:00 AM - 9:30 AM

Keynote Presentation: Growing Healthcare Leaders – Empowerment to Improve Healthcare

This presentation will focus on describing the tenets of any profession and how health care professionals must apply those elements. During the presentation, attendees will be introduced to the attributes and competencies required of all leaders, and how this model contributes to building teams and organizational effectiveness in healthcare. Finally, attendees will also be introduced to the military's influence model, and will come to understand that incorporating the motivations found in others will assist in task accomplishment.

SPEAKER:

10:00 AM - 11:30 AM

Insights from the Outside: Creating an Exceptional Patient Journey

Be inspired by a panel of clinician practice owners from diverse healthcare specialties as they share their unique insights and best practices on common challenges and opportunities faced by healthcare business owners. In this dynamic, interactive session you will discover ways to:

  1. attract new patients from obvious and not-so-obvious sources.
  2. engage, educate and empower patients through your practice environment, patient conversations and marketing communications, resulting in long-term patient relationships and referrals.
  3. enable patients to get the hearing care they need to live connected, vibrant lives.

The panel will also provide answers the audience members’ business and/or patient-focused questions.

SPEAKER:

  • CareCredit

3:00 PM - 4:30 PM

Interactive Session: Building the Audiology Brand

Audiology is in the middle of an identity crisis. Audiologists are regularly blamed as the cause for the high price of hearing healthcare in the media, by lawmakers, and even by their patients. The reality is so much has changed in how people want to connect with businesses in just the last few years. People crave individualized interaction. This audience interactive session will challenge audiologists industry wide to understand how to leverage individualized branding to change the trust and reputation of audiology across the board.

OUTCOMES:

  1. Participants will learn how (and why) to leverage humanized brands to boost the profession.
  2. Participants will learn foundational action steps to building a recognizable audiology profession brand.

SPEAKER:

3:00 PM - 4:30 PM

Keynote Presentation: What I Learned From Setting a $70,000 Minimum Wage

Nearly 7 in 10 employees in the United States are disengaged with the company they work for. They're unmotivated and uninterested in their work. Dan Price widely known for setting a $70k minimum wage at his credit card processing firm Gravity Payments, brings his vision for the future of business to the AuDacity 2018 Conference. In his keynote address he will discuss topics like intrinsic motivation, employee disengagement, and the why behind his $70k minimum wage decision.

SPEAKER:

Wednesday, October 24, 2018

8:00 AM - 9:30 AM

Relationships, Referrals and Resources: Best Practices in Physician Engagement

During this session, panelists will provide an overview of best practices in physician engagement and relationship management, including practical tools and resources that can be applied immediately in a private audiology practice. The session will begin with a global view of optimal strategies, including data from the field to support key recommendations. Specific case studies will be delivered, which illustrate the step-by-step process used by two practices who have found sustained success in establishing and cultivating relationships with physicians to support increased referrals and better outcomes for patients.

OUTCOMES:

  1. Upon completion of the course, attendees will be able to list optimal strategies for increasing physician referrals and maintaining physician network referral retention.
  2. Upon completion of the course, attendees will be able to demonstrate a step-by-step process for developing and implementing a physician outreach plan.
  3. Upon completion of the course, attendees will be able to describe the process for analyzing physician outreach plan outcomes and identify opportunities for improvement.

SPEAKER:

  • Tom Tedeschi, Au.D., Moderator
  • Robert Tysoe, BSc.
  • Mary Ann Nikander, Au.D.
  • Stacy O’Brien, Au.D.
  • Nicole Pavol
  • Physician Panelists

8:00 AM - 9:30 AM

The End of Business as Usual: Three Tangible Skills for Long-term Success in Audiology

This course will provide attendees with three concrete skills that can be used in their daily practice, two of which they can charge a fee to provide. Rather than provide a lot of theory, the course will walk through three specific new skills that can be applied to a clinic who desires to unbundle service from the delivery of products.

  1. Big-box retail efficiency.
  2. OTC legislation.
  3. Managed care contracts.

Part 1. How and why to calculate revenue per hour.

  1. Gross profit requirements for a practice.
  2. Available productive hours.
  3. Value per minute per procedure.
  4. Creating service fee schedule.

Part 2. Separating routine from complex cases.

  1. Non-audiological dimensions.
  2. Audiological dimensions.
  3. Service packages for complex cases.

Part 3. Hearing Loss Self-management Skills.

  1. The interview proces.
  2. The service plan.

OUTCOMES:

  1. Learn how to calculate the revenue per hour in your practice and how to use this information to determine retail prices for a range of professional services.
  2. Learn how to use proven clinical tools and interviewing techniques to separate routine from complex cases.
  3. Learn how to teach patients basic hearing loss self-management skills.

SPEAKER:

8:00 AM - 9:30 AM

Marketing Tinnitus Specialty Care to Grow Your Practice

The American Tinnitus Association (ATA) has a long history of providing compassionate support for those who have tinnitus. Audiologists are the center of tinnitus specialty care, and surrounded by other healthcare providers who can help people with tinnitus but may not specialize in tinnitus, such as psychologists, psychiatrists, dentists, and physical therapists. Come learn how marketing tinnitus specialty care can grow your practice, while providing the compassionate support patients need. We will discuss resources for developing a strong foundation to provide specialty care and the benefits of supporting the ATA mission to drive traffic to your clinic. We will engage in a discussion about the answers given to questions frequently asked by people with tinnitus and provide common clinical scenarios.

OUTCOMES:

  1. Participants will be able to discuss marketing strategies for building a tinnitus specialty clinic.
  2. Participants will be able to discuss frequently asked questions and answers.
  3. Participants will be able to describe the benefits of associating with the American Tinnitus Association.

SPEAKERS:

9:45 AM - 11:15 AM

The Good, the Bad and the Ugly: Externs and Private Practice

Precepting externs in private practice can be a rewarding experience; however, there are many factors to consider when taking the plunge into being a preceptor. This talk will focus on the rewards of precepting an extern both financially and professionally along with the realities of reimbursement, professional issues, progression towards independence, and what happens when the student performance is not where it is expected to be. This talk will be interactive with case scenarios and input from the audience to explore how to improve communications, providing feedback and maximizing utilization in your practice.

OUTCOMES:

  1. The participant will be able to describe how to maximize reimbursement while still integrating an extern in your practice.
  2. The participant will be able to describe methods to providing good and bad feedback to students while still maintaining a collegial relationship.
  3. The participant will be able to identify clinical or professional concerns of a low performing student and working effectively with the university.

SPEAKERS:

9:45 AM - 11:15 AM

Positioning Professional Care Value Through Innovative Practice Strategies

Today's hearing products consumer has many technological options, price-points and treatment paths to choose from. Soon, these options will include self-diagnosis and over-the-counter treatment for mild-to-moderate hearing loss. Yet, for many with hearing loss, effective long-term product usage is still best addressed with professional guidance. The challenge is to position the value of professional care effectively in this diverse environment. Presentation topics that will be covered will include using verification as a counseling/ goal setting tool, purchasing techniques to increase consumer value, examining an insurance-based practice model, strategic technology selection tactics, and a clinical services strategy for PSAP/OTC consumers.

OUTCOMES:

  1. Attendees will learn how to differentiate their professional care in highly visible and tangible ways.
  2. Attendees will learn how to leverage strategic buying tactics to level the cost playing field.
  3. Attendees will learn how to play a role for consumers leaning toward self-treatment and over-the-counter options.

SPEAKERS:

9:45 AM - 11:15 AM

Streamline Tinnitus Treatment in Your Busy Practice

Each tinnitus patient may have a very specific reason for their reaction or over-reaction to tinnitus. Several tinnitus inventories have been developed to assess the tinnitus handicapping index. These questionnaires are also helpful in monitoring the progress of the tinnitus treatment. However, there is a need to identify specific factors which are responsible for different degrees on the handicap tests. The Tinnitus Concern Questionnaire (TCQ) was developed to help patients and practitioners identify these concerns and streamline treatment.

OUTCOMES:

  1. Will be able to list several main concerns of tinnitus patients.
  2. Will be able to describe 'over-reaction' to tinnitus.
  3. Will be able to identify the most important factor which is responsible for each patient's tinnitus concern.

SPEAKER:

11:15 AM - 1:00 PM

Business Plan Competition and Luncheon

This popular session has a new twist! Participating student teams will all received the same parameters and storyline, and have constructed innovative, future-facing business plans using variables created by some of the most experienced practice owners and thought leaders in the country. Each student /team will present their business plan and our panel of judges will determine the winners!

OUTCOMES:

  1. Define the various business plans presented by the finalists, all current AuD students, and will have the opportunity to respond to each presentation, contributing to the outcome of the contest.
  2. Observe feedback and questions from the panel of expert judges, and use this feedback as their own businesses continue to evolve.
  3. Exchange ideas regarding business ownership with their peers, while offering insights to student attendees.

1:00 PM - 2:00 PM

Expanding the Patient Journey (and the Practice!) with Hearables

Hearables (and wearables) are increasingly able to validly claim speech intelligibility improvements, and hence may provide value as an add-on offering for audiological practitioners. However, not all such devices allow clinics to provide minimal viable service. Additionally, low prices discourage treatment of hearable consumers (prospective new clients!) at the same level as traditional patients. We will show how new strategies of smart mixes of online, mobile, and in- store kiosks allow practice owners to create clinic-specific bundles that not only allow 'survival' in the 'OTC disruptive' market place, but provide competitive advantages when intelligently embraced.

OUTCOMES:

  1. Attendees will learn strategies for creating Service Programs to incorporate Hearables and Wearables into their professional activities.
  2. Attendees will be given practical real world examples of how cloud, mobile and web tools can effectively improve the economics of a practice prepared and willing to embrace the changes in the product offerings to the public.
  3. Attendees will learn marketing strategies to implement these new strategies of coping and exploiting the disruptions that wearables and wearables portend.

SPEAKERS:

1:00 PM - 4:30 PM

Threat Hunting OTCs

Minimizing threats to the practice of audiology and private practice is vital. This workshop provides innovative tools that can be utilized as counter measures to the increasing threats that encroach on our industry. Participants will learn fresh, fearless perspectives on how private practices can not only survive these threats, but to use them to thrive.

OUTCOMES:

  1. Participants will be able to identify at least one way to diversify their skill set.
  2. Participants will learn a minimum of three new ways to market and advertise on a frugal budget.
  3. Participants will discover a minimum of three ways they can implement changes to prepare them for OTCs entering the marketplace.

SPEAKER:

1:00 PM - 2:00 PM

Optimizing Third-Party Reimbursements

Patients and practice staff often don't know exactly what their insurance benefits entail—and that means they may not be getting the best care they can afford and your practice may be leaving valuable revenue on the table. This session will help attendees understand where to turn for accurate information, what questions to ask, and how to optimize commercial payer reimbursements.

OUTCOMES:

  1. Identify essential contract language.
  2. Obtain fee schedules from payers.
  3. Define acceptable payments from payers for practice services.

SPEAKER:

2:15 PM - 3:15 PM

Telehealth: Shifting the Paradigm to Improve Access to Care

This course examines the potential benefits associated with increasing utilization of telehealth technology. The course will take an in-depth look at the application of telehealth from diagnosis to treatment to follow-up care in a sample scenario. Additionally, we will explore potential applications to provide access to care for patients living in remote areas while also addressing operational issues associated with this model.

OUTCOMES:

  1. Participants will be able to describe the potential operational and economic impacts of telehealth.
  2. Participants will be able to identify ways in which telehealth can be applied to sub specialties within a medical practice.
  3. Participants will be able to identify opportunities to provide better access and impact patient outcomes through continuity of care as a result of utilizing telehealth.

SPEAKER:

2:15 PM - 3:15 PM

What the Future Holds for Practice Ownership

The practice acquisition landscape shifted monumentally in the three year period from 2015 to 2017, and more dramatic changes are on the way. Hear directly from some of the largest and most successful practice operators and acquirers about the direction they see the industry heading and how they plan to shape their strategies - and specifically their expansion plans - to position themselves for continued success.

OUTCOMES:

  1. Understand the objectives and philosophies of different types of large practice operators, including their position in the market, what makes them successful, and how they approach acquisitions.
  2. Identify which type of practice buyer is the most logical for your practice, and position your practice to be maximally attractive to them.
  3. Compare your strategy and growth plans to those of the largest practice operators.

SPEAKER:

3:30 PM - 4:30 PM

Practice Trends: Hearing Health Care or Consumer Electronics?

Adoption of audiological services and technologies has decreased markedly since the introduction of digital hearing aids. The profession has turned to health behavior models to provide a rationale for improving uptake of professional services and technology. It has also been argued that patients perceive the profession from a consumer decision perspective, and not a hearing healthcare perspective. In this presentation, a literature review of health behavior models is provided, as well as a literature review on the consumer decision model, with both models assessing patient uptake. The outcome from this review and supporting literature will provide recommendations to professionals that are expected to improve uptake of services and technology.

OUTCOMES:

  1. Describe three reasons why hearing aid uptake remains stagnate.
  2. Explain the different health behavior models and their purpose.
  3. Identify and explain the limitations of present-day clinical practice that psychologically impact the patient's perception towards professional services and technology.

SPEAKER:

3:30 PM - 4:30 PM

The Future of Digital Marketing & Local Search to Generate Quality Leads

There is no 'digital strategy' any more - simply strategy in a digital world. The digital landscape is increasingly complex and continually evolving. This session will provide you valuable insights tapping user behavioral science to gain a better understanding of a consumer's hearing healthcare journey - and how they will undoubtedly intersect and interact with your digital properties. Learn about what your next new patient is searching for online; learn how about heat mapping and A/B testing can be used to improve your site's conversion rate; and how to produce engaging content that makes your phone ring.

OUTCOMES:

  1. Gain a better understanding of the hearing healthcare keywords that consumers are searching for online - and position your clinic to capture those opportunities.
  2. Learn how people search, interact, and decide to make an appointment with a hearing healthcare clinic.
  3. Learn how to improve conversion rates utilizing user behavioral science

SPEAKER:

Wednesday, October 24, 2018 — Early Career Professionals Track Session

8:00 AM - 9:30 AM

Rapid Fire Sessions

This session contains four 10-15 minute rapid fire presentations followed by a more in depth panel discussion. Topics and speakers are:

  1. Communication Needs Assessment - Alicia Spoor, Au.D.
  2. Tinnitus – Jason Leyendecker, Au.D.
  3. Cochlear Implant Candidacy/Referral – Elizabeth Rogers, Au.D.
  4. Benign Paroxysmal Positional Vertigo – Danielle Dorner, Au.D.
  5. Aural Rehabilitation – Dusty Jessen, Au.D.

9:45 AM - 11:00 AM

Creating a Remarkable Workplace Culture

Most professionals spend more time in the workplace than they do with their family, and the culture of the office can dictate whether employees are happy or disgruntled. Having a solid understanding of how to get the right people on the boat can ensure the practice is set up for success. Understanding one another and how to work together will ultimately determine the culture and cohesion of a team. Understanding the differences in personalities, communication styles, and generational dynamics can foster an environment of growth and collaboration. Having intentionality in every aspect of a practice will inevitably lead to a successful practice and the ability to help your community with all their hearing health needs.

OUTCOMES:

  1. Obtain leadership skills to ensure a successful work place.
  2. Understand generational dynamics in the work place.
  3. Gain skills to successfully hire an manage effective team members.

1:00 PM - 2:00 PM

Buying a Practice

SPEAKER:

2:15 PM - 3:15 PM

Negotiating Skills

During this session, Lia James will teach how to explore the major concepts and theories of negotiation, as well as the dynamics of interpersonal and intergroup conflict and its resolution, teach how to develop practical skills applicable to a broad range of contexts and develop teamwork skills.

SPEAKER:

3:30 PM - 4:30 PM

Billing and Coding

The current hearing aid delivery model is changing with the influence of third party payers, third party administrators and the dawn of Over-The-Counter hearing aids. Identifying and managing those business decisions will be discussed in this session as well as Medicare regulations and codes pertinent to audiologists.

OUTCOMES:

  1. Participants will identify the effects of taking third party payers in their practices and how to incorporate them in your practice, if you choose.
  2. Participants will identify the codes pertinent to audiologists and Medicare regulations.
  3. Participants will identify how to incorporate Over-The-Counter devices in their practices.

SPEAKER: