AuDacity 2018 Conference - Speakers

October 22-24, 2018
Gaylord Palms Resort
Orlando, Florida

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Bold Keynote Presentations Scheduled For AuDacity 2018

Lt. General Mark P. Hertling, U.S. Army (Retired)Bold Keynote 1: Lt. General Mark P. Hertling, U.S. Army (Retired)

Leaving his beloved US Army in January 2013, Lieutenant General (retired) Mark Hertling is a senior vice president at the innovative Florida Hospital in Orlando.

Prior to joining Florida Hospital, Mark served for almost four decades in the US Army. At the time of his retirement, he was Commanding General of US Army Europe, where he led over 60,000 soldiers, cared for over 100,000 family members, and partnered with the armies of 50 countries in the European theater. During his military career, LTG Hertling commanded training organizations at the Army’s National Training Center (Ft Irwin, California) and the Joint Multi-National Training Center (Grafenwoehr, Germany). He was an assistant Division Commander in Baghdad in 2003-4, and later commanded the Army’s 1st Armored Division (1AD) in Germany and in Northern Iraq during the surge. Hertling spent over 36 months in combat.

Receiving a Bachelor of Science from the U.S. Military Academy in 1975, LTG Hertling is a graduate of the Army's Staff College, the School of Advanced Military Studies, and the National War College. He also holds Masters Degrees in History and International Relations from these institutions, and he also earned a Master's Degree in Exercise Physiology from Indiana University. He is currently pursuing an Executive Doctorate in Business Administration from the Crummer School at Rollins College.

During his time in the Army, Mark received many military honors including three awards of the Distinguished Service Medal, six awards of the Legion of Merit, five Bronze Stars, a Purple Heart, and the Army Commendation Medal for Valor. He also received the Gold Cross of Honor of the German Army, the Romanian Land Forces Emblem of Honor, and the Polish Soldier’s Medal of Honor. He is a life member of the Purple Heart Association, Phi Kappa Phi, and he is a Distinguished Eagle Scout. In 2015, he received the Dwight D. Eisenhower Award from the US Sports Academy.

In addition to working with Florida Hospital, Mark was appointed by President Obama to be one of 25 members of the President’s Council on Fitness, Sport and Nutrition. He serves as an advisor to the non-profit organizations “Mission: Readiness” and “Operation Gratitude. He is an adjunct scholar at West Point’s Modern War Institute, and he also serves as a military analyst for CNN. Mark speaks and acts passionately on the subjects of leadership, national security, and health trends. His book, Growing Physician Leaders, was published in May 2016.

Dan Price, Founder & CEO of Gravity PaymentsBold Keynote 2: Dan Price, Founder & CEO of Gravity Payments

Dan is widely known for setting a $70k minimum wage at Gravity Payments, a small step in his goal to be a speck in a revolution where business is about purpose, not profit. Dan’s mission is to create a world where values-based companies reshape the economy, so business stops being about making the most money possible. Instead, he wants leaders to recognize that business should be about purpose, service, and making a difference. Dan believes it’s not about doing business as usual anymore, and instead, doing business better.


Speaker Bios

Deb Abel, Au.D.

Manager of Contracts and Coding, Audigy Group

Debbie Abel, Au.D. received her Bachelor and Master's degrees from Kent State University and her AuD from the Arizona School of Health Sciences. Dr. Abel spent 13 years in private practice in Alliance, OH after moving an existing practice from the Alliance Eye and Ear Clinic, where she was employed for 14 years, taking the ENT with her. She recently became the manager of Coding and Contracting Services for Audigy and is also associated with Arch Health Partners in Poway, CA, where she provides audiologic services on a limited schedule.

Formerly the Academy's Senior Specialist, Practice Management, she was the Director of Reimbursement and Practice Compliance and served as an Academy Board member-at-large and as the chair of the Academy's Coding and Reimbursement Committee and a member of the Academy's Ethical Practice Board. She currently sits on the Practice Compliance Committee and is serving on the board of the American Academy of Audiology Foundation.Dr. Abel has authored several chapters in Plural Publication texts including the first and second editions of Strategic Practice Management: A Patient Centered Approach/Business and Procedural Considerations and The Essential Guide to Coding in Otolaryngology: Coding, Billing and Practice Management. The audiology companion book, The Essential Guide to Coding in Audiology: Coding, Billing and Practice Management, edited by Dr. Abel, was published in 2017.

Dr. Abel is an adjunct assistant professor at A. T. Still. She was the Alliance Area's 1994 Athena Award recipient, was awarded the first "Active Advocate of the Year" by the State Leaders' Network of the American Academy of Audiology in 2006, in 2012, the American Academy of Audiology's President's Award and in 2017, ADA's Joel Wernick Award.


Amyn M. Amlani, Ph.D.

Professor, University of Arkansas for Medical Sciences
Amyn M. Amlani, Ph.D., is Professor and Department Chairperson, Department of Audiology and Speech Pathology, in the consortium program between the University of Arkansas for Medical Sciences (UAMS) and the University of Arkansas at Little Rock (UA-Little Rock). Dr. Amlani holds the Bachelor of Science degree in Communication Disorders from the University of the Pacific, the Master of Science degree in Audiology from Purdue University, and the Ph.D. degree in Audiology/Psychoacoustics (minor in Marketing and Supply Chain Management) from Michigan State University. His research interests include: (1) economic and marketing trends within audiology, particularly with respect to evolving/disruptive technologies (smartphone-based applications, personal sound amplifiers/hearables), (2) the influence of hearing aid technology on speech and music, (3) hearing conservation for musicians, and (4) room acoustics.


Natan Bauman, Ed.D.

Owner, New England Hearing and Balance Center
Dr. Bauman holds a Doctorate Degree from Columbia University and a Master's Degree in Engineering from Wrocklaw University. Before forming the private practices of Hearing Balance and Speech and New England Tinnitus and Hyperacusis Center, he was Director of Audiology at Yale New Haven Hospital and Assistant Clinical Professor at Yale School of Medicine. He currently has several practice settings and is Founder and Chairman of the Board of the Tinnitus Practitioners Association. His extensive knowledge and experience is evident in the highly successful training courses he presents for the Tinnitus Practitioners Association.


Torryn Brazell

Executive Director, American Tinnitus Association
As Executive Director, Brazell works with the Board of Directors in setting strategic direction for the future of ATA, and serves as a key internal and external spokesperson. Prior to joining ATA, she served as Managing Director of the American Board of Audiology. Brazell holds an MS in Business from Marymount University, a BS in Political Science from Oregon State University, and is a Certified Association Executive (CAE).


Craig Castelli

Craig Castelli is the Founder and CEO of Caber Hill Advisors and a widely recognized authority on audiology practice acquisitions. He and his team have advised hundreds of audiologists on the purchase, sale, and valuation of private practices.


Gregory Frazer, Au.D.

CEO, AUDNET Hearing Group
Dr. Gregory Frazer has been a private practice audiologist since 1982. Today, he owns six audiology private practices in California. He is also the CEO for AUDNET Hearing Group. Dr. Frazer is a well known clinician and teacher. He was a UCLA Clinical Instructor as well as Chief of Audiology in the Department of Head & Neck Surgery at Olive View Medical Center. He was an instructor at the University of Florida Au.D. program and is currently adjunct professor at AT Still University, San Diego State University and the University of Texas at Dallas.


Patricia Gaffney, Au.D.

Associate Professor, Nova Southeastern University
Patricia Gaffney, Au.D. has a bachelor's degree from The George Washington University in Washington, DC and earned her Doctor of Audiology (Au.D.) from the University of Pittsburgh in 2005. She joined the audiology department at Nova Southeastern University in 2007. Her specialty is vestibular diagnostics and treatment and amplification. She teaches didactically and clinically with the Nova Southeastern University Au.D. students. Prior to NSU, she worked at the Veterans Affairs Medical Center in Miami, FL. Professionally she has served on several committees and as a member of the American Academy of Audiology Board of Directors.


Lia James

Lia James leads Growth & Strategy for humanpredictions, a recruitment software company. She is a branding expert and professional coach with over 10 years experience in people management, business development, and branding. Lia works with teams to advise on internal and external messaging, user experience copywriting, and leadership branding to improve business development as well as team dynamics. Lia has worked with close to 1,000 leaders and career changers to fine tune their brands through storytelling and goal aligning. She reviews the processes companies are currently using and works with them to assure future growth./p>


Dusty Jessen, Au.D.

Dr. Dusty Jessen has been practicing audiology since 2001. She spent 2 years in a hospital setting, 15 years in an ENT clinic, and is now the proud owner of a private practice in Littleton, Colorado. Dr. Jessen’s passion revolves around patient education and counseling. In 2014 she wrote and published a patient handbook, “5 Keys to Communication Success” which is now the backbone of the 5 Keys Communication aural rehabilitation program. Dr. Jessen has published many articles on the topic of aural rehabilitation and has spoken for state and national conferences around the world about the critical importance of keeping patient education and counseling at the forefront of our treatment plans in order to shift the focus back to our professional services and set ourselves apart from the commodity options available to patients today.


Mark J. Kaal

Founder and CEO, Samplified Audio International
Mark Kaal is a past president of a European hearing aid company and has been in the industry for over 10 years. As CEO, he has had numerous opportunities to speak and present at large and small meeting settings, including the September 2017 ADA Audacity gathering in Connecticut.


Alyssa Needleman, Ph.D.

Clinical Director and Associate Professor, Nova Southeastern University
Alyssa Needleman, Ph.D., is the Clinical Director and an Associate Professor in the Department of Audiology at Nova Southeastern University. She received her Bachelor's degree from the University of Maryland, and her Master's in Audiology and Ph.D. in Communication Sciences from the University of Texas at Dallas. Her primary responsibilities are didactic and clinical education, and management of clinical operations within the NSU Audiology Clinic, as well as coordination of internship and externship experiences, both within NSU and external clinical sites. Prior to NSU, Dr. Needleman served in a variety of roles in academia, hospital administration and industry.


Gaetano Pizzi

Senior SEO Analyst, AudiologyDesign
Gaetano Pizzi is a search engine optimization (SEO) expert, with experience in all areas of Internet marketing including strategy and planning, system design and development, branding, and website design. In his current role with AudiologyDesign, he leads SEO initiatives for hearing care practices throughout the United States and Canada, to consistently achieve top rankings in all major search engines. He directs best practices for SEO by implementing technologies and strategies that maximize usability and accessibility when optimizing local business websites. He develops cost effective, customized, web marketing solutions to solve problems and drive results for clients.


Dan Quall, M.S.

Director of Managed Care, Fuel Medical Group
Dan is an audiologist who began his career in the hearing industry in the 1970s working for his father's private practice and has more than 36 years of industry experience. Dan received his M.S. from Western Oregon University and owned and operated a number of audiology clinics in the Pacific Northwest.


Jacqueline Scholl, Au.D.

Owner/Manager/Audiologist, The Scholl Center & Sound IQ
As a return-to-school graduate of Missouri State University and Arizona School of Health Sciences, Dr. Scholl established her private practice, The Scholl Center, in Tulsa, OK 10 years ago. Last year, she broke ground on her new showroom and retail component to her practice, Sound IQ. Dr. Scholl has authored numerous articles, as well as participated in research and pilot projects. Dr. Scholl's innovative approach to putting audiologists on top of the OTC movement, as well as many others that will surely take place, is unique to the industry.


H. Christopher Schweitzer, Ph.D.

Chief of Technical Audiology, Samplified Audio International
As a clinical researcher, industry consultant, and graduate faculty member in multiple programs (presently Salus University's George Osborne School of Audiology) Schweitzer has lectured to large professional gatherings in N. & S. America, Asia, Europe, and Africa on numerous occasions. Also, as a Private Audiology Practice Owner for over 30 years, he has conducted many consumer seminars.


LaGuinn Sherlock, Au.D.

Chair, Board of Directors, American Tinnitus Association
LaGuinn Sherlock, Au.D., is a research audiologist with the Army Public Health Center, stationed at Walter Reed National Military Medical Center (WRNMMC). Prior to joining the research team at WRNMMC, she served as Director of Clinical Audiology at the University of Maryland Medical Center. She has spent over 25 years as a clinical audiologist, with an emphasis on the evaluation and management of tinnitus and hyperacusis for over 10 years. She is an adjunct faculty member in the Department of Hearing and Speech Sciences at the University of Maryland, teaching the hearing aid graduate courses. She received her Au.D. from the University of Florida and her M.A. (Audiology) from the University of Maryland. She is chair of the Board of Directors of the American Tinnitus Association. She has published and presented in the areas of amplification, sound therapy, and tinnitus and hyperacusis evaluation and treatment.


David Smriga, M.A.

Vice-President, Corporate Communications, AUDNET Hearing Group
David Smriga, M.A. is Vice-President of Corporate Communications for AUDNET Hearing Group and Senior Audiology Consultant for Audioscan. Mr. Smriga received his master's degree in audiology from Northern Illinois University in 1976. During his subsequent career, Mr. Smriga has held positions in clinical and research audiology as well as senior management positions in sales, marketing, product management and public relations for some of the industry's leading hearing instrument manufacturing firms. Having conducted nearly 700 lectures and authored nearly 70 industry publications, Mr. Smriga is an often-requested speaker who is known for presenting complex information in a clear and understandable way.


Brian Taylor, Au.D.

Director, Fuel Medical Group
Brian Taylor, Au.D. is the director of audiology for the Fuel Medical Group. He also serves as editor of Audiology Practices and editor-in-chief of the Hearing News Watch for Hearing Health and Technology Matters. Dr. Taylor's most recent textbook, Practice Management Essentials will be published by Thieme in 2018.


Dale Thorstad

President, AUDNET Hearing Group
For 33 years, Dale Thorstad served as a key management executive in the hearing instrument manufacturing sector. In 2002, he left manufacturing to become President of Marcon Group, and is now President of AUDNET Hearing Group. Mr. Thorstad has served on the board of the Better Hearing Institute, and on the board of NBC-HIS. He is presently chair of the NBC-HIS exam and writing committee. Mr. Thorstad has lectured both nationally and internationally on various hearing care related topics, with a focus on hearing instrument technology and fitting strategies.