---
title: "Diversifying Services: Analyzing and Implementing New Opportunities"
description: "ADA offers programming and support to audiologists and students who are or who desire to be autonomous practitioners in the field of Audiology."
url: "https://www.audiologist.org/resources/educate/audacity-archive/item/diversifying-services-analyzing-and-implementing-new-opportunities"
date: "2026-06-26T21:32:32+00:00"
language: "en-GB"
---

#  Diversifying Services: Analyzing and Implementing New Opportunities

  ![](https://www.audiologist.org/_resources/images/zoo/4members-only.gif)### Please log in to access the recording.

 [Click here for information regarding the benefits of ADA Membership.](https://www.audiologist.org/membership)

**Presentation Date:** 21 October 2022

**Duration:** 1:28:18

**Return to:** [AuDacity Archive](https://www.audiologist.org/audacity-archive)

Elements of the sales component of the “fix-this-next” strategy include assessing and modifying your service mix to attract and retain patients and optimize the health of your practice. This session features audiologists and practice owners who have successfully analyzed opportunities for service expansion and integrated new services into their practices. They will offer candid perspectives and practical advice for audiologists seeking opportunities to expand their services.

1. Attendees will be able to describe the process for assessing their service mix to determine whether and what new services to add
2. Attendees will be able to list the most important components of the new service implementation process
3. Attendees will be able to describe the metrics that can be used to measure the success of new service deployment in a private audiology clinic

---

**Speakers:** Dawn Heiman, Au.D., Kathleen Wallace, Au.D., Gail Whitelaw, Au.D.
**Moderator:** Rita Chaiken, Au.D.

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