---
title: "Five Things I Wished All Audiologists Knew About Internet Marketing"
description: "ADA offers programming and support to audiologists and students who are or who desire to be autonomous practitioners in the field of Audiology."
url: "https://www.audiologist.org/resources/educate/audacity-archive/item/five-things-i-wished-all-audiologists-knew-about-internet-marketing"
date: "2026-06-26T22:05:00+00:00"
language: "en-GB"
---

#  Five Things I Wished All Audiologists Knew About Internet Marketing

**Presentation Date:** 18 October 2020

**Duration:** 1:01:25

**Return to:** [AuDacity Archive](https://www.audiologist.org/audacity-archive)

We all know that internet marketing is important, but how does it fit into my audiology practice? Practice owners understand more and more the importance of their digital exposure, while at the same time seeing how much more complicated digital marketing has become. Five broad concepts related to the audiology digital marketing landscape are explained and then broken down so that a practice owner can understand what they need to be focused on and why it matters.

---

**Speaker:** Paul Dybala, Ph.D.

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