---
title: "Marketrak25: Industry Landscape"
description: "ADA offers programming and support to audiologists and students who are or who desire to be autonomous practitioners in the field of Audiology."
url: "https://www.audiologist.org/resources/educate/audacity-archive/item/marketrak25-industry-landscape"
date: "2026-06-26T21:36:20+00:00"
language: "en-GB"
---

#  Marketrak25: Industry Landscape

  ![](https://www.audiologist.org/_resources/images/zoo/4members-only.gif)### Please log in to access the recording.

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**Presentation Date:** 27 September 2025

**Duration:** 1:26:17

**Return to:** [AuDacity Archive](https://www.audiologist.org/audacity-archive)

This presentation will discuss the results of MarkeTrak25, and provide a comprehensive overview of the hearing aid industry, highlighting key trends and developments shaping its future. We will include new data on hearing aid adoption, OTC usage, cochlear implant overview and key data on hearing loss by age. We will also compare the latest data from MT25 to MT22 to provide insights into changes in market dynamics. Attendees will gain valuable insights into the intersection of industry trends and consumer empowerment.

This lecture will provide the following insights: 1) a look into the issues that examined in MarkeTrak 2025; 2) the delivery of hearing healthcare and how the issues discussed may influence the hearing industry; 3) A look into the evolving consumer experience.

**Attendees will be able to:**

- Describe the different forces impacting the delivery of hearing health care and hearing aids
- Describe the impact of OTC devices including acquisition and usage
- Integrate insights to improve the consumer experience

---

**Speakers:**

- Bridget Dobyan
- Thomas Powers, Ph.D.

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