---
title: "Merging Traditional Patient Acquisition with Advanced Online Marketing Techniques. What Every Small Practice Needs to Know"
description: "ADA offers programming and support to audiologists and students who are or who desire to be autonomous practitioners in the field of Audiology."
url: "https://www.audiologist.org/resources/educate/audacity-archive/item/merging-traditional-patient-acquisition-with-advanced-online-marketing-techniques-what-every-small-practice-needs-to-know"
date: "2026-06-26T21:38:20+00:00"
language: "en-GB"
---

#  Merging Traditional Patient Acquisition with Advanced Online Marketing Techniques. What Every Small Practice Needs to Know

**Presentation Date:** 18 October 2020

**Duration:** 0:53:14

**Return to:** [AuDacity Archive](https://www.audiologist.org/audacity-archive)

Ever feel like your patients really know you? Ever wish you could communicate better with those who haven’t met you yet? This presentation will help you merge your tried and true marketing techniques with more cost-effective and efficient ways of keeping patients in your practice and bringing in new patients earlier in the discovery process. This presentation will cover marketing techniques that have been tested in multiple private practices. Staying ahead of your competition without blowing your budget is the key to success.

---

**Speaker:** Dawn Heiman, Au.D.

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