---
title: "The Impact of “Chaotic Innovation” on Audiology - The Good News"
description: "ADA offers programming and support to audiologists and students who are or who desire to be autonomous practitioners in the field of Audiology."
url: "https://www.audiologist.org/resources/educate/audacity-archive/item/the-impact-of-chaotic-innovation-on-audiology-the-good-news"
date: "2026-06-26T21:41:09+00:00"
language: "en-GB"
---

#  The Impact of “Chaotic Innovation” on Audiology - The Good News

  ![](https://www.audiologist.org/_resources/images/zoo/4members-only.gif)### Please log in to access the recording.

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**Presentation Date:** 20 October 2022

**Duration:** 0:55:31

**Return to:** [AuDacity Archive](https://www.audiologist.org/audacity-archive)

Audiology is the subject of rapid change as we transition from Symmetrical, to Disruptive, and ultimately Chaotic Innovation. One major component of Chaotic Innovation, is the impact that Chaotic Innovation will play in the future of Audiology. These “near earth” global trends include the impact of Decentralization of Diagnostics, Patient Consumerism, Cost Transparency, and the need to create far better Audiological Diagnostic Workflows, and Consumer Experiences. Over the next three years, we will see major changes across the audiology market that will impact every participant within the delivery ecosystem. In this customized talk, Nick will deliver a powerful presentation with actionable takeaways.

The audiology marketplace is the subject of chaotic change. This change will take place in two hemispheres. One hemisphere will be that of regulated hearing amplification devices and the way in which they are delivered to patients through new clinical, value, and economic models. The second hemisphere will be the emergence of layered and dynamic amplification technologies that fall into the unregulated category but deliver a wide range of layered and dynamic patient value. Additional major factors that will play into the market scape will be integrated value that includes other areas of patient value, especially geriatric patient value. The key “near earth” driving trends nclude the hyper consumerization of audiology, Zero UI technologies, the rapid growth of “In-Ear“ technologies that leverage accelerometers, EEG, temperature sensing, continuity monitoring and a wide range of other ear sensors as part of an integrated wellness technology solutions. The best organizations in audiology will leverage new innovation pipelines to ensure their relevancy in a rapidly changing technology market scape. They will concurrently implement a wide range of new consumer value models and technology delivery methods.

Nick draws from his experience as a healthcare technologist with over 40 patents, and his experience as a management consultant to the top medical device companies in the world:

1. The three BIG “near earth” trends of the future of audiology
2. The impact of consumerization on the future of audiology
3. Emerging technology trends that orbit audiology and what to do about them
4. The impact of new economic and value models on the future of audiology
5. The playbook for the future of of audiology innovation

---

**Speaker:** Nick Webb
**Moderator:** Randy Baldwin

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