Many audiologists struggle to communicate effectively with physicians, feeling intimidated by medical marketing or unsure how to position themselves as essential healthcare partners. This session equips audiologists with the tools to effectively educate physicians, address common objections, and streamline the referral process. Attendees will learn how to frame hearing loss as a medical concern linked to dementia, fall risk, and cardiovascular health, making it a priority in primary care. Through concise messaging strategies, practical referral tools, and interactive exercises, audiologists will gain confidence in building physician relationships. This hybrid lecture and workshop format provides actionable steps to increase referrals and position private practice audiologists as the preferred choice over retail chains.
Attendees will be able to:
- Effectively communicate the importance of hearing healthcare and overcome intimidation in medical marketing
- Describe common concerns about referrals, patient costs, and time constraints, to position audiology as a key part of patient care
- Implement an Effective Referral Strategy
