The purpose of this presentation is to highlight the cost-effectiveness of practitioner- versus self-hearing-aid fitting using a health economic model. Specifically, costs per quality-adjusted life year (QALY), for an itemized service delivery model, were determined and compared for (1) hearing aids fit by a practitioner using best practices, (2) hearing aids fit by a practitioner lacking best practices, and (3) hearing aids self-fit by the end user. Results shed light on (1) the cost-effectiveness of the healthcare intervention, and (2) whether the type of hearing aid fitting has a positive effect on the end-user’s quality of life.